This episode of the Helium 10 Buzz covers critical updates for Amazon and Walmart sellers, including Amazon retail media campaigns, new advertising options, and logistical advancements. It offers strategic insights into navigating platform changes and optimizing operations for increased efficiency and profitability in the evolving e-commerce landscape.
Key takeaways
Amazon Prime Video will introduce ads, requiring a $2.99 monthly fee to opt out. Consider how this new ad space ('sponsored TV') can be leveraged for brand awareness, especially for larger brands, distinguishing it from direct-response PPC.
Amazon has achieved one billion same-day deliveries in the US across 90 metro areas. FBA sellers should strategically manage inventory placement to align with these same-day delivery zones, as this enhances customer convenience and stickiness.
Walmart is rolling out new PPC ad options. Explore these new ad formats on Walmart to diversify your advertising spend beyond Amazon and capture a broader audience on a growing marketplace.
For FBM sellers, utilize Amazon "vacation settings" to pause listings when unable to fulfill orders. Be aware that this does not exempt sellers from the 24-hour customer service email response policy, so consider Amazon’s paid customer service program for uninterrupted support.
Utilize Helium 10's new 'Inventory Heat Maps' feature (or similar tools) to monitor inventory storage locations within Amazon's FBA network. This helps anticipate and mitigate shipping delays and ensure optimal stock distribution.
Listen in as we explore what’s buzzing in the world of Amazon, Walmart, and AI, starting with Amazon’s quirky new generative AI tool for shoppers to new strategies on how to up your product and keyword research game!
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Amazon Prime Video will introduce ads, requiring a $2.99 monthly fee to opt out. Consider how this new ad space ('sponsored TV') can be leveraged for brand awareness, especially for larger brands, distinguishing it from direct-response PPC.
What does this episode say about paid acquisition?
Amazon has achieved one billion same-day deliveries in the US across 90 metro areas. FBA sellers should strategically manage inventory placement to align with these same-day delivery zones, as this enhances customer convenience and stickiness.
What does this episode say about supply chain & operations?
Walmart is rolling out new PPC ad options. Explore these new ad formats on Walmart to diversify your advertising spend beyond Amazon and capture a broader audience on a growing marketplace.
What does this episode say about ai & automation?
For FBM sellers, utilize Amazon "vacation settings" to pause listings when unable to fulfill orders. Be aware that this does not exempt sellers from the 24-hour customer service email response policy, so consider Amazon’s paid customer service program for uninterrupted support.
What does this episode say about amazon & marketplaces?
Utilize Helium 10's new 'Inventory Heat Maps' feature (or similar tools) to monitor inventory storage locations within Amazon's FBA network. This helps anticipate and mitigate shipping delays and ensure optimal stock distribution.
