This episode covers Amazon's new "Anywhere" immersive shopping experience for games/apps, significant EU expansion plans, and a $10 incentive for US customers to pick up orders. Actionable tips include leveraging historical keyword research for competitor analysis and customizing FNSKU barcodes for a more professional look.
Key takeaways
Analyze competitor BSR charts and use historical keyword data in Cerebro to identify which keywords led to sales increases or decreases so you can adjust your own strategy.
Investigate Amazon Anywhere as an early adopter, especially if you sell merchandise relevant to video games or virtual worlds, to leverage new sales channels.
For Amazon FBA sellers, utilize Helium 10 Portals to create custom, professional-looking FNSKU barcodes instead of generic Amazon ones, sending the PDF directly to your supplier.
Consider expanding into Amazon Europe, given their significant investment in new warehouses and increased headcount, indicating growth in this market.
What does this episode say about amazon & marketplaces?
Analyze competitor BSR charts and use historical keyword data in Cerebro to identify which keywords led to sales increases or decreases so you can adjust your own strategy.
What does this episode say about analytics & attribution?
Investigate Amazon Anywhere as an early adopter, especially if you sell merchandise relevant to video games or virtual worlds, to leverage new sales channels.
What does this episode say about supply chain & operations?
For Amazon FBA sellers, utilize Helium 10 Portals to create custom, professional-looking FNSKU barcodes instead of generic Amazon ones, sending the PDF directly to your supplier.
What does this episode say about amazon & marketplaces?
Consider expanding into Amazon Europe, given their significant investment in new warehouses and increased headcount, indicating growth in this market.
