This episode reveals how Rapscallion Soda scaled to 1,000+ orders monthly, demonstrating the power of adaptability, direct relationships, and product innovation for beverage brands. Learn actionable strategies for sustainability, DTC growth on Shopify, and boosting sales through limited edition offerings, critical for any ecommerce operator in the CPG space.
Key takeaways
Implement adaptability as a core business strategy by transitioning sales channels (e.g., wholesale to DTC) to drive significant growth and reach new customers.
Prioritize direct relationships with both suppliers and customers to enhance transparency, improve product development, and foster a loyal customer base.
Leverage limited edition and seasonal product releases to create urgency, generate excitement, and significantly boost sales for your ecommerce brand.
Integrate sustainability as a core principle throughout your operations, from sourcing to production, to differentiate your brand and attract conscious consumers.
Utilize platforms like Shopify for both DTC and B2B sales to streamline operations and efficiently manage over a thousand orders per month.
Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they’re now doing over 1,000 orders a month. Hit PLAY to hear: Why adaptability has been a key business strategy for Rapscallion Soda Sustainability as the brand’s core principle The importance of having direct relationships with both suppliers and customers How innovation plays a role in the brand’s operations How limited edition and seasonal products can boost your sales Key timestamps to dive straight in: [03:32] Transitioned from wholesale to digital, achieved growth. [08:06] Passionate about nose-to-tail, from fruit. [11:59] Efficient facility for long-term, sustainable operations. [13:39] Improving soft drink production for environment. [17:31] Business prioritizes transparency, seeks customer understanding. [21:24] Scotland's diverse producers, plans for Scottish citrus. [22:52] Listen to Gregor’s Top Tips! Full episode notes here: https://ecmp.info/497Download Shopify's Omnichannel Report >> <a href='https://ecmp.info/shopify' rel='noopener noreferrer' target=&#
Frequently asked about this episode
What does this episode say about brand strategy?
Implement adaptability as a core business strategy by transitioning sales channels (e.g., wholesale to DTC) to drive significant growth and reach new customers.
What does this episode say about e-commerce growth?
Prioritize direct relationships with both suppliers and customers to enhance transparency, improve product development, and foster a loyal customer base.
What does this episode say about supply chain & operations?
Leverage limited edition and seasonal product releases to create urgency, generate excitement, and significantly boost sales for your ecommerce brand.
What does this episode say about sustainability?
Integrate sustainability as a core principle throughout your operations, from sourcing to production, to differentiate your brand and attract conscious consumers.
What does this episode say about brand strategy?
Utilize platforms like Shopify for both DTC and B2B sales to streamline operations and efficiently manage over a thousand orders per month.
