This episode provides a masterclass in building a resilient and ethical beverage brand, Rapscallion Soda, through a strong DTC and B2B Shopify presence. Learn how founder Gregor Leckie leveraged adaptability, sustainability, and direct relationships with suppliers and customers to scale to over 1,000 orders monthly. The discussion offers critical lessons on supply chain innovation, product diversification with seasonal offerings, and the power of transparency for sustained e-commerce growth.
Key takeaways
Transition from wholesale to DTC by leveraging platforms like Shopify for both B2C and B2B channels to unlock new growth avenues.
Prioritize direct relationships with suppliers and customers to foster transparency, improve product quality, and build a loyal community around your brand.
Integrate sustainability as a core business principle, showcasing its impact on product development and operational efficiency for long-term brand value.
Utilize limited edition and seasonal product releases to drive urgency, generate excitement, and boost sales while exploring innovative ingredient sourcing.
Embrace adaptability in business strategy to navigate market changes and operational challenges, turning them into opportunities for innovation and growth.
Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they’re now doing over 1,000 orders a month. Hit PLAY to hear: Why adaptability has been a key business strategy for Rapscallion Soda Sustainability as the brand’s core principle The importance of having direct relationships with both suppliers and customers How innovation plays a role in the brand’s operations How limited edition and seasonal products can boost your sales Key timestamps to dive straight in: [03:32] Transitioned from wholesale to digital, achieved growth. [08:06] Passionate about nose-to-tail, from fruit. [11:59] Efficient facility for long-term, sustainable operations. [13:39] Improving soft drink production for environment. [17:31] Business prioritizes transparency, seeks customer understanding. [21:24] Scotland's diverse producers, plans for Scottish citrus. [22:52] Listen to Gregor’s Top Tips! Full episode notes here: https://ecmp.info/497Download Shopify's Omnichannel Report >> <a href='https://ecmp.info/shopify' rel='noopener noreferrer' target=&#
What does this episode say about shopify & ecommerce platforms?
Transition from wholesale to DTC by leveraging platforms like Shopify for both B2C and B2B channels to unlock new growth avenues.
What does this episode say about dtc strategy?
Prioritize direct relationships with suppliers and customers to foster transparency, improve product quality, and build a loyal community around your brand.
What does this episode say about supply chain & operations?
Integrate sustainability as a core business principle, showcasing its impact on product development and operational efficiency for long-term brand value.
What does this episode say about brand & content?
Utilize limited edition and seasonal product releases to drive urgency, generate excitement, and boost sales while exploring innovative ingredient sourcing.
What does this episode say about shopify & ecommerce platforms?
Embrace adaptability in business strategy to navigate market changes and operational challenges, turning them into opportunities for innovation and growth.
