Growing a sustainable fashion business to 7-figures with Encircled's Kristi Soomer

eCommerce MasterPlan · with Kristi Soomer · 32 min

Summary

This episode features Kristi Soomer, founder of Encircled, a sustainable fashion brand that scaled to a multi-million dollar business. It's a must-listen for ecommerce operators looking to build a purpose-driven brand, navigate sustainable sourcing and ethical manufacturing, and implement effective growth strategies in a niche market.

Key takeaways

• Implement transparency across your supply chain to build trust with conscious consumers and differentiate your brand.
• Focus on community building and customer loyalty to foster organic growth and reduce reliance on paid acquisition.
• Prioritize ethical production and sustainable materials from the outset to embed your brand's values and avoid retrofitting later.
• Develop a strong brand story to resonate with your target audience and communicate your unique value proposition in the sustainable market.

Themes

Topics covered

Episode description

Kristi Soomer is the founder and CEO at Encircled a Canadian female-founded sustainable clothing brand. Launched in 2012 they are now a multi-million dollar business.And she’s also the host of the Brave and Boss Entrepreneurs podcast.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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Frequently asked about this episode

What does this episode say about brand building?

Implement transparency across your supply chain to build trust with conscious consumers and differentiate your brand.

What does this episode say about e-commerce growth?

Focus on community building and customer loyalty to foster organic growth and reduce reliance on paid acquisition.

What does this episode say about ethical manufacturing?

Prioritize ethical production and sustainable materials from the outset to embed your brand's values and avoid retrofitting later.

What does this episode say about sustainable business?

Develop a strong brand story to resonate with your target audience and communicate your unique value proposition in the sustainable market.

Listen

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