Helen Rankin of Cheeky Wipes shares her decade-plus journey scaling a reusables brand to £5M annually. This episode unpacks their organic growth strategies, how stellar customer service builds loyalty in a niche market, and practical Klaviyo tips for impactful email marketing. Essential listening for any ecommerce operator aiming to build a resilient, purpose-driven brand.
Key takeaways
Implement robust customer service to foster loyalty and advocacy, especially in a niche market, converting customers into brand champions.
Proactively gather and leverage customer reviews across all channels to build trust and significantly boost sales for sustainable products.
Optimize email marketing with Klaviyo by focusing on segmentation, automation, and data analysis to drive conversions and customer retention.
Explore product diversification within your niche to expand market reach and create a more resilient business model.
Educate your customers on the long-term benefits of sustainable products to overcome perceived hurdles and accelerate adoption.
Themes
brand buildingcustomer experienceemail marketingsustainable business
Helen Rankin is the founder and general dogsbody at Cheeky Wipes, a simple reusables brand who have been leading the charge since 2008. Selling reusable baby wipes, period products, nappies and more. They’re now a multi awarding winning business with 35 staff, and sales of over £5m a year.We're discussing how she's grown the business, customer service and customer experience, the power of reviews, email marketingand much much more!Get all the links and resources we mention at eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Frequently asked about this episode
What does this episode say about brand building?
Implement robust customer service to foster loyalty and advocacy, especially in a niche market, converting customers into brand champions.
What does this episode say about customer experience?
Proactively gather and leverage customer reviews across all channels to build trust and significantly boost sales for sustainable products.
What does this episode say about email marketing?
Optimize email marketing with Klaviyo by focusing on segmentation, automation, and data analysis to drive conversions and customer retention.
What does this episode say about sustainable business?
Explore product diversification within your niche to expand market reach and create a more resilient business model.
What does this episode say about brand building?
Educate your customers on the long-term benefits of sustainable products to overcome perceived hurdles and accelerate adoption.
