Growing a baby clothing subscription service with Eve Kekeh of Bundlee

eCommerce MasterPlan · with Eve Kekeh · 34 min

Summary

This episode offers a deep dive into building and scaling a baby clothing rental subscription service. Eve Kekeh, founder of Bundlee, shares her journey, emphasizing strategies for customer acquisition, retention, and the operational intricacies of a circular economy business model. It's a must-listen for anyone looking to innovate in the subscription space or build a sustainable ecommerce brand.

Key takeaways

• Focus on customer education to promote new business models like rental subscriptions, highlighting both financial and environmental benefits.
• Implement robust customer retention strategies from day one, as strong retention is crucial for the long-term success of subscription services.
• Strategically outsource non-core functions like logistics or specialized recruitment to optimize resources and accelerate growth.
• Build a team with a strong entrepreneurial mindset, fostering adaptability and resilience in the face of startup challenges.
• Develop a clear quality control and maintenance process for rental inventory to ensure product longevity and customer satisfaction.

Themes

Topics covered

Episode description

Eve Kekeh is the founder of Bundlee – the UK’s first baby clothing rental subscription service. Founded in 2018 NEW subscribers are increasing at 53% YoY. We talk about what it's taken to launch and grow the business, getting into team, outsourcing, recruitment, retention, and mindset! With a big helping of customer education and sustainability.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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Frequently asked about this episode

What does this episode say about subscriptions & ltv?

Focus on customer education to promote new business models like rental subscriptions, highlighting both financial and environmental benefits.

What does this episode say about customer retention?

Implement robust customer retention strategies from day one, as strong retention is crucial for the long-term success of subscription services.

What does this episode say about founder & leadership?

Strategically outsource non-core functions like logistics or specialized recruitment to optimize resources and accelerate growth.

What does this episode say about supply chain & operations?

Build a team with a strong entrepreneurial mindset, fostering adaptability and resilience in the face of startup challenges.

What does this episode say about subscriptions & ltv?

Develop a clear quality control and maintenance process for rental inventory to ensure product longevity and customer satisfaction.

Listen

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