Eve Kekeh, founder of Bundlee, shares invaluable insights on building and scaling the UK's first baby clothing rental subscription. Discover how her company achieved a 53% YoY subscriber growth by strategically approaching team building, outsourcing, customer retention, and educating consumers on the environmental benefits of a circular economy. This episode is a must-listen for ecommerce operators looking to innovate within a niche market and foster a sustainable business model.
Key takeaways
Implement customer education early and often to drive adoption of novel business models like rental services, highlighting both economic and environmental benefits.
Prioritize customer retention strategies as fiercely as acquisition, especially for subscription services, using tactics like personalized communication and continuous value adds to minimize churn.
Leverage outsourcing strategically for specialized tasks to maintain agility and focus internal resources on core competencies like product innovation and customer experience.
Embrace sustainable business practices as a core offering; communicate its value proposition clearly to attract conscious consumers and differentiate your brand.
Develop a resilient entrepreneurial mindset by focusing on continuous learning, adapting to market feedback, and maintaining a clear vision for long-term growth.
Themes
customer retentionentrepreneurial growthsubscription economysustainable business
Eve Kekeh is the founder of Bundlee – the UK’s first baby clothing rental subscription service. Founded in 2018 NEW subscribers are increasing at 53% YoY. We talk about what it's taken to launch and grow the business, getting into team, outsourcing, recruitment, retention, and mindset! With a big helping of customer education and sustainability.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Frequently asked about this episode
What does this episode say about customer retention?
Implement customer education early and often to drive adoption of novel business models like rental services, highlighting both economic and environmental benefits.
What does this episode say about entrepreneurial growth?
Prioritize customer retention strategies as fiercely as acquisition, especially for subscription services, using tactics like personalized communication and continuous value adds to minimize churn.
What does this episode say about subscription economy?
Leverage outsourcing strategically for specialized tasks to maintain agility and focus internal resources on core competencies like product innovation and customer experience.
What does this episode say about sustainable business?
Embrace sustainable business practices as a core offering; communicate its value proposition clearly to attract conscious consumers and differentiate your brand.
What does this episode say about customer retention?
Develop a resilient entrepreneurial mindset by focusing on continuous learning, adapting to market feedback, and maintaining a clear vision for long-term growth.
