This episode reveals how Shopify brands can leverage web push notifications as a highly effective, low-effort, high-ROI marketing channel. Learn to re-engage over 90% of site visitors who might otherwise leave and never return, driving conversions with personalized, timely messages directly to their devices. Discover strategies to boost customer retention and recover abandoned carts without relying solely on paid acquisition.
Key takeaways
Implement web push notifications to re-engage a significant portion of site visitors (over 90%) who might not return otherwise, reducing reliance on paid acquisition.
Utilize web push notifications for abandoned cart recovery with immediate, unmissable alerts directly on customer devices.
Employ web push campaigns for product launches, promotions, back-in-stock alerts, and price drop notifications to drive traffic and conversions.
Achieve up to 5x higher visibility compared to email marketing through direct-to-device push notifications.
Integrate web push notifications through apps like PushOwl on Shopify to easily set up and automate campaigns without needing a mobile app.
My guest on today's episode is Felix Süllwold, Head of Partnerships & Marketing from PushOwl, a marketing platform that drives more conversions with web push notifications. Think about this...you are investing time, effort, and money to bring traffic to your store and the goal is to keep these people engaged.But the reality is, more than 90% of your site visitors may never come back to your brand. It's your goal to retain your store visitors and not solely rely on paid acquisition to drive traffic.This is where PushOwl comes into the mix. They have introduced an additional marketing channel for you that is direct, personalized, and right on the device your shopper is already on. They have created technology that enables you to send web push notifications.Think of it as app push notifications which we all know from our mobile phones but now on the web, to the browser. You can send crisp, clickable messages directly to your buyers and potential buyers and they show up on their phone or desktop.You have the power to remind your customer of that abandoned cart in a way that they can’t miss it, announce your product launch or promotion, with some really nice and short copy that people will actually read, and send all kinds of automations, back-in-stock or price drop notifications or shipping notifications.Very educational show and guaranteed to drive more revenue!What You Will Learn Today…Learn why push notifications is one of the hottest marketing channels for Shopify brands.Learn how to remind your customer of an abandoned cart in a way that they can’t miss it.Tactics to help you to engage and retain your audience in a meaningful way.Get 5 times more visibility than email by using push notifications that are sent straight to your customers.Reach your audience anywhere and everywhere on multiple browsers, devices, and platforms without requiring a mobile app.Bring customers back to your store with off-store notifications sent to them about your latest promotions
What does this episode say about shopify & ecommerce platforms?
Implement web push notifications to re-engage a significant portion of site visitors (over 90%) who might not return otherwise, reducing reliance on paid acquisition.
What does this episode say about conversion & cro?
Utilize web push notifications for abandoned cart recovery with immediate, unmissable alerts directly on customer devices.
What does this episode say about customer retention?
Employ web push campaigns for product launches, promotions, back-in-stock alerts, and price drop notifications to drive traffic and conversions.
What does this episode say about ai & automation?
Achieve up to 5x higher visibility compared to email marketing through direct-to-device push notifications.
What does this episode say about shopify & ecommerce platforms?
Integrate web push notifications through apps like PushOwl on Shopify to easily set up and automate campaigns without needing a mobile app.
