To effectively grow your email and SMS marketing lists, especially on Shopify, prioritize a two-step opt-in process. First, offer an immediate incentive like a discount for an email address, then follow up with a more enticing offer for a phone number. This builds trust and significantly boosts conversion rates for valuable subscriber data.
Key takeaways
Implement a two-step opt-in strategy: first collect emails with a small incentive (e.g., 10% off), then ask for phone numbers with a larger incentive (e.g., 50% off).
Use exit-intent pop-ups to capture email addresses, offering a discount or lead magnet in exchange.
Only ask for the email address in the initial opt-in; requesting too much personal information upfront (like full name or address) reduces sign-up rates.
Leverage post-purchase opportunities or order confirmation pages to collect phone numbers, as customers have already built trust with your brand.
Always provide an exchange (e.g., discount, exclusive content) when asking for customer information, particularly phone numbers, to overcome privacy concerns and increase sign-ups.
In this quick tip episode of the Ecommerce Coffee Break podcast, I share some tips on how to increase the signup rate for your email and SMS newsletter lists. On the Show Today You’ll Learn: How and when to use Pop Up's on your storeThe right order to ask visitors for their informationWhy you should take a softer approach when it comes to SMSGot A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments ...
Frequently asked about this episode
What does this episode say about conversion rate optimization?
Implement a two-step opt-in strategy: first collect emails with a small incentive (e.g., 10% off), then ask for phone numbers with a larger incentive (e.g., 50% off).
What does this episode say about customer relationship management?
Use exit-intent pop-ups to capture email addresses, offering a discount or lead magnet in exchange.
What does this episode say about list growth strategies?
Only ask for the email address in the initial opt-in; requesting too much personal information upfront (like full name or address) reduces sign-up rates.
What does this episode say about conversion rate optimization?
Leverage post-purchase opportunities or order confirmation pages to collect phone numbers, as customers have already built trust with your brand.
What does this episode say about conversion rate optimization?
Always provide an exchange (e.g., discount, exclusive content) when asking for customer information, particularly phone numbers, to overcome privacy concerns and increase sign-ups.
