This episode briefly mentions the potential of using Google Ads to drive growth for brands selling on Amazon. While the transcript is largely irrelevant to the topic, the title suggests an intriguing cross-platform advertising strategy for ecommerce businesses looking to expand their reach and visibility.
Key takeaways
Consider diversifying your advertising efforts beyond Amazon's internal ad platform to include Google Ads.
Explore how Google Ads can be leveraged to target potential customers searching for products sold on Amazon.
Investigate the potential of driving external traffic to your Amazon listings to increase product visibility and sales velocity.
A significant proportion of audience starts their shopping journey on Google. Sending them to your Amazon listing can not only help increase traffic, but also take advantage of 5-10x higher conversion rates on Amazon, brand referral bonus, improved awareness and retargetihng synergies.Link to Case study: https://www.linkedin.com/posts/joeshelerud_driving-traffic-from-google-directly-to-your-activity-6998657982569885696-tyJb?utm_source=share&utm_medium=member_desktop5 Amazon ad lessons. 2 ...
