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GoDaddy CEO Aman Bhutani on the enduring power of the website

Decoder with Nilay Patel · with Aman Bhutani · November 25, 2024 · 53 min

Summary

This episode features GoDaddy CEO Aman Bhutani discussing the continued relevance of websites for businesses in 2024, despite the rise of social media and AI. He outlines GoDaddy's strategy to adapt to these changes through new "adjacencies" and AI tools, empowering entrepreneurs to thrive online. The conversation provides valuable insights for ecommerce operators on navigating the evolving digital landscape and leveraging websites as a core asset.

Key takeaways

Themes

shopify & ecommerce platformsai & automationfounder & leadershipbrand & content

Topics covered

website importance 2024ai tools for small businessgodaddy strategyfuture of open webentrepreneurial online presenceblack friday evolution

Episode description

I spoke with GoDaddy CEO Aman Bhutani live on stage last week at an event hosted by Alix Partners in Palo Alto. GoDaddy is one of those companies that feels tied to an earlier era, but Aman’s been CEO since 2019, and he’s been building out what he calls adjacencies. The business of the web has really changed in the past few years: the walled-garden, social network era really took over in the past decade, and now huge changes to Google Search and the addition of generative AI have really put a massive strain on the very foundations of the open web. So I started out by asking Aman the question I’ve asked so many other guests on Decoder in the past year: What is the point of a website in 2024? Links: If GoDaddy can turn the corner on sexism, who can’t? | New York Times (2017) Google Zero is here – now what? | Decoder Five for the Future – GoDaddy | WordPress.org 2024 is shaping up to be the smallest Black Friday ever | GoDaddy GoDaddy’s mission to get entrepreneurs up and running fast | Forbes GoDaddy launches a suite of AI tools for small businesses | Fast Company Why make a website? Squarespace CEO Anthony Casalena has ideas | Decoder Wix CEO Avishai Abrahami on why the web isn’t dying after all | Decoder How WordPress and Tumblr are keeping the internet weird | Decoder Intuit CEO Sasan Goodarzi | Decoder Transcript: https://www.theverge.com/e/24069405 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. This episode was edited by Travis Larchuck and Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Frequently asked about this episode

What does this episode say about shopify & ecommerce platforms?
Websites remain a critical asset for businesses in 2024, providing an owned presence amidst evolving social media and AI landscapes.
What does this episode say about ai & automation?
GoDaddy is expanding its offerings ('adjacencies') beyond core domain and hosting services to include AI-powered tools, helping small businesses manage their online presence more effectively.
What does this episode say about founder & leadership?
The impact of generative AI and changes to search engine algorithms necessitate a re-evaluation of online strategies to ensure visibility and engagement.
What does this episode say about brand & content?
Entrepreneurs should focus on building a robust online presence that leverages both traditional website assets and new AI tools to drive growth.
What does this episode say about shopify & ecommerce platforms?
Traditional sales events like Black Friday are evolving, requiring businesses to adapt their promotional strategies.

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