Glossy 50 Live: Patrick Herning and Tanya Taylor on the state and future of size inclusivity
The Glossy Podcast · with Patrick Herning and Tanya Taylor · December 13, 2019 · 31 min
Summary
This episode features a discussion with founders Patrick Herning and Tanya Taylor on the state of size inclusivity in fashion. They discuss the progress, persistent challenges, and their vision for the future of inclusive sizing. Key topics include the evolution of plus-size fashion, the economic impact of inclusivity, and actionable steps fashion brands can take to better serve a wider range of body types.
Key takeaways
Brands should view size inclusivity not just as a social initiative but as a significant economic opportunity to expand their customer base and increase sales.
Overcome challenges like fabric limitations and manufacturing costs by leveraging technology, such as 3D design and advanced fit technology, to streamline the production of extended sizes.
Implement authentic marketing strategies by featuring diverse models and representing a wide range of body types to resonate with consumers and build stronger brand loyalty.
Actively seek and incorporate consumer feedback and advocacy to drive internal changes and ensure product offerings truly meet the demands for inclusive sizing and style.
Brands should view size inclusivity not just as a social initiative but as a significant economic opportunity to expand their customer base and increase sales.
What does this episode say about brand & content?
Overcome challenges like fabric limitations and manufacturing costs by leveraging technology, such as 3D design and advanced fit technology, to streamline the production of extended sizes.
What does this episode say about supply chain & operations?
Implement authentic marketing strategies by featuring diverse models and representing a wide range of body types to resonate with consumers and build stronger brand loyalty.
What does this episode say about dtc strategy?
Actively seek and incorporate consumer feedback and advocacy to drive internal changes and ensure product offerings truly meet the demands for inclusive sizing and style.
