Getty Images CEO Craig Peters outlines a proactive strategy to protect the photography industry from the disruptive force of generative AI. The episode details Getty's multi-pronged approach, including legal action against unauthorized AI training, developing its own ethical AI tool with creator compensation, and establishing guardrails to ensure responsible AI usage. This is a must-listen for ecommerce businesses reliant on visual content and those navigating intellectual property in the age of AI.
Key takeaways
Implement clear licensing agreements for any content used to train AI models to prevent unauthorized usage and potential legal disputes.
Explore developing proprietary AI tools with built-in creator compensation models to maintain ethical standards and differentiate from AI that scrapes content without permission.
Establish strict guardrails and content moderation policies for AI-generated assets to ensure brand safety and prevent the spread of misinformation.
Advocate for stronger intellectual property protections and fair use interpretations in the context of AI-generated content to safeguard creator rights.
Regularly evaluate your visual content strategy in light of AI advancements, considering both the threats of unauthorized use and opportunities for ethical AI integration.
Themes
ai & automationbrand & contentfounder & leadership
Last week, when I was co-hosting the Code Conference, I got to talk with Getty Images CEO Craig Peters. The generative AI boom is a direct threat to Getty in many ways. For example, the company is suing Stability AI for training the Stable Diffusion model on Getty content — sometimes clearly including AI-generated copies of the Getty watermark — without permission.
Getty's answer? Its own proprietary, in-house AI tool, trained — with permission — on its own content, using a model where the original creators can get paid. Getty's put some pretty strict guardrails around it for now, but, as even Craig told us, there's still a lot of work to do.
Links: https://www.theverge.com/2022/9/21/23364696/getty-images-ai-ban-generated-artwork-illustration-copyright
https://www.theverge.com/2023/2/6/23587393/ai-art-copyright-lawsuit-getty-images-stable-diffusion
https://www.theverge.com/2023/9/25/23884679/getty-ai-generative-image-platform-launch
https://www.theverge.com/23900198/microsoft-kevin-scott-ai-art-bing-google-nvidia-decoder-interview
https://arstechnica.com/tech-policy/2020/06/section-230-the-internet-law-politicians-love-to-hate-explained/
https://www.npr.org/2023/05/18/1176881182/supreme-court-sides-against-andy-warhol-foundation-in-copyright-infringement-cas
https://www.theverge.com/2023/7/26/23808184/big-ai-really-wants-to-convince-us-that-theyre-cautious
https://journal.everypixel.com/ai-image-statistics
https://www.npr.org/2023/05/22/1177590231/fake-viral-images-of-an-explosion-at-the-pentagon-were-probably-created-by-ai Transcript: https://www.theverge.com/e/23667741 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network.
Today’s episode was produced by Kate Cox and Nick Statt and was edited by Amanda Rose Smith.
The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Implement clear licensing agreements for any content used to train AI models to prevent unauthorized usage and potential legal disputes.
What does this episode say about brand & content?
Explore developing proprietary AI tools with built-in creator compensation models to maintain ethical standards and differentiate from AI that scrapes content without permission.
What does this episode say about founder & leadership?
Establish strict guardrails and content moderation policies for AI-generated assets to ensure brand safety and prevent the spread of misinformation.
What does this episode say about ai & automation?
Advocate for stronger intellectual property protections and fair use interpretations in the context of AI-generated content to safeguard creator rights.
What does this episode say about ai & automation?
Regularly evaluate your visual content strategy in light of AI advancements, considering both the threats of unauthorized use and opportunities for ethical AI integration.
