Lucy Jeffrey, founder of Bare Kind, shares her blueprint for scaling a wholesale channel to 6 figures, acquiring 400 accounts, and effectively leveraging platforms like Faire. This episode is a must-listen for ecommerce operators looking to diversify revenue streams beyond DTC and master the nuances of wholesale growth, remote team management, and financial health.
Key takeaways
Focus on building strong wholesale partnerships, recognizing that platforms like Faire can accelerate account acquisition and management.
Implement robust financial tracking and accounting practices from the outset to navigate challenges common in growing ecommerce businesses.
Build and empower a remote team with clear communication and processes to support scalable operations.
Understand when to pivot or even cease an unprofitable e-commerce endeavor, making data-driven decisions about product lines or business models.
Leverage a strong brand story and ethical mission to differentiate your products and attract both consumers and wholesale partners.
Lucy Jeffrey is the Founder and CEO at Bare Kind – seller of bamboo socks that save endangered animals. Bare Kind are based in the UK and sell globally via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £200,000.Lucy is sharing a heap of in-depth advice, including:- how she's grown their wholesale channel to 6 figures using Faire- how she's built her remote team, and makes it work really well- how she's overcome lots of accounting hurdles- how to recognise an eCommerce store needs to be shut downGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Frequently asked about this episode
What does this episode say about brand building?
Focus on building strong wholesale partnerships, recognizing that platforms like Faire can accelerate account acquisition and management.
What does this episode say about financial management?
Implement robust financial tracking and accounting practices from the outset to navigate challenges common in growing ecommerce businesses.
What does this episode say about team management?
Build and empower a remote team with clear communication and processes to support scalable operations.
What does this episode say about wholesale strategy?
Understand when to pivot or even cease an unprofitable e-commerce endeavor, making data-driven decisions about product lines or business models.
What does this episode say about brand building?
Leverage a strong brand story and ethical mission to differentiate your products and attract both consumers and wholesale partners.
