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Getting your first 400 wholesale accounts with Bare Kind's Lucy Jeffrey

eCommerce MasterPlan · with Lucy Jeffrey · 31 min

Summary

Lucy Jeffrey, founder of Bare Kind, shares her journey of building a wholesale channel to over six figures using Faire, alongside managing a remote team and navigating accounting. This episode is packed with actionable advice on scaling an ethical brand globally.

Key takeaways

Themes

shopify & ecommerce platformsfounder & leadershipsupply chain & operations

Topics covered

wholesale strategyfaire platform utilizationremote team managemente-commerce accountinginternational e-commerceethical business models

Episode description

Lucy Jeffrey is the Founder and CEO at Bare Kind – seller of bamboo socks that save endangered animals. Bare Kind are based in the UK and sell globally via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £200,000.Lucy is sharing a heap of in-depth advice, including:- how she's grown their wholesale channel to 6 figures using Faire- how she's built her remote team, and makes it work really well- how she's overcome lots of accounting hurdles- how to recognise an eCommerce store needs to be shut downGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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Frequently asked about this episode

What does this episode say about shopify & ecommerce platforms?
Leverage wholesale platforms like Faire to efficiently acquire and manage hundreds of wholesale accounts, boosting revenue significantly.
What does this episode say about founder & leadership?
Implement robust remote team management strategies to maintain communication, productivity, and company culture across distributed teams.
What does this episode say about supply chain & operations?
Proactively address e-commerce accounting challenges such as inventory valuation, tax compliance, and cash flow management to ensure sustainable growth.
What does this episode say about shopify & ecommerce platforms?
Be prepared to make the difficult decision to shut down underperforming e-commerce ventures or product lines to reallocate resources effectively.
What does this episode say about shopify & ecommerce platforms?
Integrate your brand's ethical mission into both DTC and wholesale strategies to attract aligned partners and customers.

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