Megan Tellez of Glass Ladder & Co. shares her journey of achieving $1 million in sales in two years and subsequently doubling sales year over year. The episode highlights their strategic shift away from paid Facebook Ads to a highly effective organic social media strategy, underpinned by robust email marketing, offering a blueprint for DTC brands seeking sustainable, profitable growth.
Key takeaways
Pivot from paid ads to organic social media, especially if your product resonates visually and community-building is key. Glass Ladder & Co. successfully turned off Facebook Ads and thrived on organic reach.
Prioritize email marketing as a foundational growth engine for customer acquisition, retention, and repeat purchases. Strategic email campaigns are crucial for nurturing customer relationships and driving sales.
Leverage organic social media not just for awareness, but for building a strong community and direct customer engagement to drive sales and brand loyalty.
Focus on repeat purchases and customer lifetime value (LTV) through strong brand building and consistent engagement, enabling sustainable growth beyond initial acquisition.
Megan Tellez is the CEO and designer at Glass Ladder & Co. A fast-growth DTC fashion accessories brand founded in 2017 by 2019 they reached $1m, and this year are experiencing double last year’s sales. We get into some fascinating topics... including why she's turned off all their Facebook Ads, how she's leveraging their organic social media activity... AND the power of email underpinning it all.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
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Pivot from paid ads to organic social media, especially if your product resonates visually and community-building is key. Glass Ladder & Co. successfully turned off Facebook Ads and thrived on organic reach.
What does this episode say about organic & seo?
Prioritize email marketing as a foundational growth engine for customer acquisition, retention, and repeat purchases. Strategic email campaigns are crucial for nurturing customer relationships and driving sales.
What does this episode say about email & sms?
Leverage organic social media not just for awareness, but for building a strong community and direct customer engagement to drive sales and brand loyalty.
What does this episode say about brand & content?
Focus on repeat purchases and customer lifetime value (LTV) through strong brand building and consistent engagement, enabling sustainable growth beyond initial acquisition.
