Getting Celebrities To Wear My Hats (Yes, It Happened) With Johnny Persón
Up Arrow Podcast
· with Johnny Persón
· October 28, 2025
· 82 min
Summary
Johnny Persón, founder of Aug11, shares his unconventional journey in building a lifestyle and apparel brand. He emphasizes that consistency, discipline, and authentic marketing are crucial for cutting through market noise and achieving sustainable success in ecommerce. This episode reveals how a resilient mindset and strategic, organic outreach can lead to significant brand growth, even attracting celebrity attention.
Key takeaways
Focus on consistent, disciplined effort over time as the primary driver of success, rather than relying on short bursts of motivation; 'action creates motivation.'
Cultivate a strong brand "taste" by deeply studying and analyzing what makes successful brands resonate with their audience, applying these insights to your own designs and messaging.
Implement repeatable systems for marketing, design, and operations to ensure scalability and sustainability, transforming creative ideas into consistent business processes.
Prioritize authentic marketing by sharing your brand's story and values with honesty and vulnerability, fostering genuine connections and trust with your audience over generic advertising.
Overcome inertia by taking small, imperfect actions when feeling stuck to build momentum and achieve progress, rather than waiting for perfect conditions or motivation.
Consider organic outreach, like cold DMs, as a viable strategy to connect with influencers and celebrities, demonstrating that authentic engagement can lead to high-profile endorsements.
Johnny Persón is the Founder of Aug11, a lifestyle and apparel brand built on a foundation of resilience. Self-taught in e-commerce, marketing, and product design, he built Aug11 from the ground up. Johnny began his career in crypto and blockchain before owning and managing multiple companies. In this episode… When creativity meets commerce, what separates a fleeting brand from one that endures? From viral moments to saturated markets, entrepreneurs must balance authenticity and attention. How can a founder cut through the noise without losing the soul of their brand? Fashion and e-commerce trailblazer Johnny Persón explains that true success comes from consistency, discipline, and taste. He emphasizes building systems that turn creativity into sustainability, like treating every design or campaign as a repeatable process and investing in platforms that deliver measurable results. Johnny advises entrepreneurs to keep showing up, stay adaptable, and let clarity come through action, not motivation. In today's episode of the Up Arrow Podcast, William Harris chats with Johnny Persón, Founder of Aug11, about how personal growth fuels creative entrepreneurship. Johnny explains why consistency of effort beats talent, the importance of taste in brand building, and the power of authentic marketing to scale without losing meaning.
Frequently asked about this episode
What does this episode say about brand & content?
Focus on consistent, disciplined effort over time as the primary driver of success, rather than relying on short bursts of motivation; 'action creates motivation.'
What does this episode say about dtc strategy?
Cultivate a strong brand "taste" by deeply studying and analyzing what makes successful brands resonate with their audience, applying these insights to your own designs and messaging.
What does this episode say about influencer & creator?
Implement repeatable systems for marketing, design, and operations to ensure scalability and sustainability, transforming creative ideas into consistent business processes.
What does this episode say about founder & leadership?
Prioritize authentic marketing by sharing your brand's story and values with honesty and vulnerability, fostering genuine connections and trust with your audience over generic advertising.
What does this episode say about brand & content?
Overcome inertia by taking small, imperfect actions when feeling stuck to build momentum and achieve progress, rather than waiting for perfect conditions or motivation.
