Retail Remix · with Nikki Baird · October 17, 2022 · 35 min
Summary
This episode provides a strategic roadmap for retail executives to navigate technology investments and innovation. Nikki Baird of Aptos shares insights on assessing new trends, prioritizing tech that aligns with business goals, and fostering a proactive approach to technology adoption to secure a competitive edge in the evolving retail landscape. It emphasizes moving beyond reactive tech implementation to shaping the future of retail through strategic innovation.
Key takeaways
Retailers must align technology roadmaps with overall business strategy to ensure investments drive core objectives, rather than just adopting tech for tech's sake.
To "get a seat at the innovation table," retailers need to proactively engage in assessing emerging trends and challenging existing paradigms, moving from a reactive to a leading role in tech adoption.
Prioritize technology investments by rigorously evaluating their potential impact on customer experience and operational efficiency, ensuring a clear ROI for proposed solutions.
Foster a culture of innovation by empowering executives to champion new technologies and integrate strategic planning with agile deployment methodologies.
Effectively communicate the business case for technology innovation by highlighting how it addresses unique retail challenges and contributes to long-term strategic goals.
Nikki Baird is no stranger to tough conversations. She has held roles as a retail technology executive and an industry analyst, so she knows what it takes to assess, challenge and prioritize new trends and tech investments. Now, as VP of Strategy for Aptos, her job is to discuss the unique challenges and priorities of retail clients, and how they should shape their technology roadmaps.
What does this episode say about retail & omnichannel?
Retailers must align technology roadmaps with overall business strategy to ensure investments drive core objectives, rather than just adopting tech for tech's sake.
What does this episode say about founder & leadership?
To "get a seat at the innovation table," retailers need to proactively engage in assessing emerging trends and challenging existing paradigms, moving from a reactive to a leading role in tech adoption.
What does this episode say about ai & automation?
Prioritize technology investments by rigorously evaluating their potential impact on customer experience and operational efficiency, ensuring a clear ROI for proposed solutions.
What does this episode say about retail & omnichannel?
Foster a culture of innovation by empowering executives to champion new technologies and integrate strategic planning with agile deployment methodologies.
What does this episode say about retail & omnichannel?
Effectively communicate the business case for technology innovation by highlighting how it addresses unique retail challenges and contributes to long-term strategic goals.
