This episode introduces Linkby, a platform enabling Shopify brands to gain editorial coverage from premium publishers like Forbes and Daily Mail. It highlights how brands can secure full articles and only pay for clicks back to their store, emphasizing the high conversion rates of traffic from trusted editorial placements for driving Shopify growth.
Key takeaways
Leverage platforms like Linkby to secure editorial coverage from premium publishers on a pay-per-click model, making PR efforts directly attributable to sales.
Focus on editorial placements from trusted news and lifestyle publishers, as these drive high-converting traffic due to inherent reader trust.
Understand that national editorial coverage not only builds brand authority but also acts as a performance marketing channel by driving qualified traffic. Expand your reach by targeting diverse verticals that are successfully leveraging editorial features for their Shopify stores.
Prioritize PR strategies that offer full articles rather than just mentions, as comprehensive content provides greater opportunity to inform and convert potential customers.
In today’s episode, my guest is Chris Wirasinha the Co-Founder and CEO of Linkby. They are a platform that helps Shopify brands get more editorial coverage from premium publishers like Forbes Shopping, Bustle, Daily Mail, and more. Linkby can get you featured with full articles on premium news and lifestyle publishers and you only pay for the clicks back to your Shopify store.WHAT YOU WILL LEARN TODAYThe benefits of getting national editorial coverage for your Shopify brand.Shopify brands and verticals that have received notable coverage.Why readers are more likely to convert through editorial placements.Growing list of publishing brands that are available on Linkby today.Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
Leverage platforms like Linkby to secure editorial coverage from premium publishers on a pay-per-click model, making PR efforts directly attributable to sales.
What does this episode say about dtc strategy?
Focus on editorial placements from trusted news and lifestyle publishers, as these drive high-converting traffic due to inherent reader trust.
What does this episode say about conversion & cro?
Understand that national editorial coverage not only builds brand authority but also acts as a performance marketing channel by driving qualified traffic. Expand your reach by targeting diverse verticals that are successfully leveraging editorial features for their Shopify stores.
What does this episode say about brand & content?
Prioritize PR strategies that offer full articles rather than just mentions, as comprehensive content provides greater opportunity to inform and convert potential customers.
