Alasdair Broom explains how the eCommerce arm of his business enables him to satisfy existing customer's demands for add-ons, and has enabled him to provide two new types of products - a DIY solution, and garage flooring. All of which is increasing customer acquisition. We also discuss stock management, product sourcing, and the challenges of rebranding. --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy