Tomer, a successful Amazon seller, shares his unique keyword research strategy that prioritizes competitor analysis and buyer relevance over traditional search volume metrics. He explains how to leverage competitor listings and tools like Cerebro and Magnet to identify high-converting keywords that directly match your product, ensuring sales and improved ranking on Amazon.
Key takeaways
Focus on competitor analysis to identify high-converting keywords, rather than solely relying on search volume. Observe keywords where top competitors consistently rank on the first page, indicating strong conversion.
Visually examine search results for target keywords to ensure they match your product. If competitors' products on the first page don't resemble yours, buyers are less likely to choose your listing.
Don't over-automate keyword research; use human intuition to assess keyword relevance and product matching, especially for images and overall listing appeal.
Prioritize
buyer-relevant" keywords that lead to sales, even if they have lower search volumes. Being relevant to Amazon for ranking does not guarantee a sale if the keyword isn't relevant to the buyer.
Utilize tools like Cerebro and Magnet to analyze competitor performance scores and rank averages for keywords, helping to uncover missed opportunities and optimize your own listings and PPC campaigns.
What does this episode say about amazon & marketplaces?
Focus on competitor analysis to identify high-converting keywords, rather than solely relying on search volume. Observe keywords where top competitors consistently rank on the first page, indicating strong conversion.
What does this episode say about organic & seo?
Visually examine search results for target keywords to ensure they match your product. If competitors' products on the first page don't resemble yours, buyers are less likely to choose your listing.
What does this episode say about analytics & attribution?
Don't over-automate keyword research; use human intuition to assess keyword relevance and product matching, especially for images and overall listing appeal.
What does this episode say about amazon & marketplaces?
Prioritize
What does this episode say about amazon & marketplaces?
buyer-relevant" keywords that lead to sales, even if they have lower search volumes. Being relevant to Amazon for ranking does not guarantee a sale if the keyword isn't relevant to the buyer.
