Helen Round, founder of a sustainable textile brand, shares her journey from studio to a multi-channel business covering online retail, a physical shop, and wholesale. This episode is packed with insights on building a brand with a strong sustainability ethos, navigating operational challenges like overstocking, and strategically expanding into new sales channels. Tune in to learn how to integrate sustainability into your core business model and successfully scale your ecommerce brand.
Key takeaways
Implement a multi-channel sales strategy by combining online and physical retail with wholesale to diversify revenue streams and reach a broader customer base.
Actively pursue B Corp certification to validate your commitment to sustainability and enhance brand reputation, attracting conscious consumers and potential partners.
Develop creative solutions for managing inventory, such as small-batch production or made-to-order models, to prevent overstocking and reduce waste.
Participate strategically in trade shows for wholesale expansion, focusing on effective pricing and building strong client relationships.
Integrate sustainable practices throughout your supply chain, from material sourcing to production, to reduce your carbon footprint and appeal to environmentally-aware customers.
Helen Round, a passionate sustainable textile designer and print maker, joins the show to discuss her journey in building her business from a small studio to a team of 9, selling her products online, via her shop & via wholesale. Helen shares her approach to sustainability and how it informs her designs, as well as her experiences in navigating the challenges of running a successful eCommerce store. In this episode we discuss:Starting an eCommerce business based on your passionsThe pros and cons of trade showsTips for becoming a B-CorpSolutions to overstocking Creative ways to reduce carbon footprint Learn more about Bloomreach >>> ecmp.info/bloomreach Find out more about Treyd at https://ecmp.info/treyd ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
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Implement a multi-channel sales strategy by combining online and physical retail with wholesale to diversify revenue streams and reach a broader customer base.
What does this episode say about retail & omnichannel?
Actively pursue B Corp certification to validate your commitment to sustainability and enhance brand reputation, attracting conscious consumers and potential partners.
What does this episode say about supply chain & operations?
Develop creative solutions for managing inventory, such as small-batch production or made-to-order models, to prevent overstocking and reduce waste.
What does this episode say about brand & content?
Participate strategically in trade shows for wholesale expansion, focusing on effective pricing and building strong client relationships.
What does this episode say about dtc strategy?
Integrate sustainable practices throughout your supply chain, from material sourcing to production, to reduce your carbon footprint and appeal to environmentally-aware customers.
