Helen Round leveraged her passion for sustainable textiles to build a thriving omnichannel business, growing from a studio to a team of nine. This episode unpacks her journey, offering e-commerce operators actionable strategies for sustainable growth, navigating wholesale, and optimizing operations like inventory management and carbon footprint reduction.
Key takeaways
Implement an omnichannel strategy by integrating online sales, a physical shop, and wholesale channels to diversify revenue streams and reach a wider customer base.
Proactively address overstocking by implementing effective inventory management strategies and exploring creative solutions to minimize waste.
Explore B-Corp certification to validate your commitment to social and environmental performance, enhancing brand reputation and attracting conscious consumers.
Strategically evaluate trade show participation, understanding both their benefits for expanding wholesale and potential drawbacks for resource allocation.
Develop creative solutions to reduce your carbon footprint across your supply chain, from sustainable material sourcing to efficient production processes.
Helen Round, a passionate sustainable textile designer and print maker, joins the show to discuss her journey in building her business from a small studio to a team of 9, selling her products online, via her shop & via wholesale. Helen shares her approach to sustainability and how it informs her designs, as well as her experiences in navigating the challenges of running a successful eCommerce store. In this episode we discuss:Starting an eCommerce business based on your passionsThe pros and cons of trade showsTips for becoming a B-CorpSolutions to overstocking Creative ways to reduce carbon footprint Learn more about Bloomreach >>> ecmp.info/bloomreach Find out more about Treyd at https://ecmp.info/treyd ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Frequently asked about this episode
What does this episode say about brand building?
Implement an omnichannel strategy by integrating online sales, a physical shop, and wholesale channels to diversify revenue streams and reach a wider customer base.
What does this episode say about omnichannel retail?
Proactively address overstocking by implementing effective inventory management strategies and exploring creative solutions to minimize waste.
What does this episode say about sustainable business?
Explore B-Corp certification to validate your commitment to social and environmental performance, enhancing brand reputation and attracting conscious consumers.
What does this episode say about wholesale strategy?
Strategically evaluate trade show participation, understanding both their benefits for expanding wholesale and potential drawbacks for resource allocation.
What does this episode say about brand building?
Develop creative solutions to reduce your carbon footprint across your supply chain, from sustainable material sourcing to efficient production processes.
