Dulma Altan, founder of Makelane.com and TikTok influencer, shares her journey from post-Soviet Mongolia to the forefront of DTC e-commerce. She discusses leveraging TikTok for brand building and sales in the post-pandemic era, emphasizing the power of short-form video and community engagement. This episode offers critical insights for e-commerce operators looking to master social commerce and build a thriving brand.
Key takeaways
Embrace short-form video platforms like TikTok for authentic brand building and sales; Dulma highlights its evolution and future impact on DTC.
Focus on building a strong community around your brand to foster genuine connections and advocacy, drawing from Makelane.com's success.
Leverage personal stories, even immigrant experiences or past business failures, as a unique differentiator and source of resilience in your entrepreneurial journey.
Actively analyze broader societal concepts like capitalism and its impact on your business model to inform strategic decisions.
Identify and address specific roadblocks for women in e-commerce, contributing to a more equitable and inclusive industry for all.
What do you get when you combine TikTok with DTC and eCommerce? You may just get Dulma Altan, the founder of Makelane.com, creator, and commentator on all things DTC and eCommerce on TikTok. Dulma has been on the up-and-up in the eCommerce space, and I'm excited to chat with her about so many different things, including Silicon Valley, capitalism, community, and more. Listen in as she shares what it was like moving from Mongolia to the U.S., the lessons she learned from her first business, and what it was like working at Google. We also dive into TikTok and discuss how the platform has evolved as we come out of the pandemic, as well as what the future of short-form video looks like. To make things even more interesting, we also discuss a little bit about capitalism, what it's like building a really amazing community, and the biggest roadblock for many women in the eCommerce and DTC space. You can find show notes and more information by clicking here: https://bit.ly/3uR0EVr Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
What does this episode say about influencer & creator?
Embrace short-form video platforms like TikTok for authentic brand building and sales; Dulma highlights its evolution and future impact on DTC.
What does this episode say about dtc strategy?
Focus on building a strong community around your brand to foster genuine connections and advocacy, drawing from Makelane.com's success.
What does this episode say about brand & content?
Leverage personal stories, even immigrant experiences or past business failures, as a unique differentiator and source of resilience in your entrepreneurial journey.
What does this episode say about founder & leadership?
Actively analyze broader societal concepts like capitalism and its impact on your business model to inform strategic decisions.
What does this episode say about influencer & creator?
Identify and address specific roadblocks for women in e-commerce, contributing to a more equitable and inclusive industry for all.
