Mademoiselle Macaron’s founder shares her journey from market stall to 7-figure brand, detailing how shifting from retail to a multi-channel e-commerce strategy on Shopify, including DTC and B2B sales, and leveraging marketplaces, propelled their growth. This episode offers critical lessons on overcoming operational hurdles like perishable product fulfillment and strategic agency management crucial for scaling an e-commerce business.
Key takeaways
Skyrocketing retail rent can be a catalyst to aggressively scale online; Mademoiselle Macaron closed their physical shop to focus on e-commerce, leading to faster growth.
Implementing innovative operational solutions, like freezing macarons, can unlock 7-figure fulfillment capabilities for perishable goods, enabling broader distribution and scale.
Careful Shopify setup is paramount to avoid backend issues that can hinder rapid scaling; a foundational error nearly broke Mademoiselle Macaron’s operations.
Don't hesitate to end agency relationships that aren't delivering value; Mademoiselle Macaron’s "agency breakup" provided key lessons for effective marketing partnerships.
Actively pursue sales opportunities rather than passively waiting for orders to come in; shifting to a proactive selling mindset was crucial for their revenue growth.
Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel’s grown the business from a market stall in 2013 to a 7-figure business. They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales. Hit PLAY to hear: Why skyrocketing rent pushed Rachel to shut her shop—and scale faster The Shopify setup mistake that nearly broke their backend How freezing macarons unlocked 7-figure fulfillment The agency breakup that every ecommerce founder should learn from What finally pushed them to stop waiting and start selling proactively How French flair (and flavor) became their brand’s superpower Key timestamps to dive straight in: [03:51] Shift from Storefront to Online Sales [07:54] Customizable Macaron Packaging Options [12:48] Consolidating Services Led to Conflict [16:19] Testing Separate Agency Strategies [20:09] Embracing French Roots in Business [21:55] Listen to Rachel’s Top Tips! Full episode notes here: https://ecmp.info/542Try out RevLifter for FREE for 90 days >>&
What does this episode say about shopify & ecommerce platforms?
Skyrocketing retail rent can be a catalyst to aggressively scale online; Mademoiselle Macaron closed their physical shop to focus on e-commerce, leading to faster growth.
What does this episode say about dtc strategy?
Implementing innovative operational solutions, like freezing macarons, can unlock 7-figure fulfillment capabilities for perishable goods, enabling broader distribution and scale.
What does this episode say about brand & content?
Careful Shopify setup is paramount to avoid backend issues that can hinder rapid scaling; a foundational error nearly broke Mademoiselle Macaron’s operations.
What does this episode say about supply chain & operations?
Don't hesitate to end agency relationships that aren't delivering value; Mademoiselle Macaron’s "agency breakup" provided key lessons for effective marketing partnerships.
What does this episode say about shopify & ecommerce platforms?
Actively pursue sales opportunities rather than passively waiting for orders to come in; shifting to a proactive selling mindset was crucial for their revenue growth.
