Chris Meade, founder of a seven-figure sports business, shares his journey of inventing a new sport blending Foursquare and volleyball. He offers a behind-the-scenes look at product development, manufacturing, retail expansion, and media coverage strategies, providing a blueprint for entrepreneurs launching novel products and scaling to significant revenue.
Key takeaways
To build a new sport, focus on creating unique and engaging gameplay that combines familiar elements (e.g., Foursquare and volleyball).
Successfully launching a physical product requires meticulous attention to prototyping, manufacturing, sourcing, and quality control.
Leverage diverse channels for growth, including e-commerce platforms and retail partnerships, while actively seeking media coverage and community engagement.
Develop a comprehensive brand strategy that clearly communicates your new sport's value proposition and differentiates it from existing activities.
In this episode of Shopify Masters Chris Meade shares how they invented a new sport, manufactured products, and expanded with retail and media coverage.
What does this episode say about product & merchandising?
To build a new sport, focus on creating unique and engaging gameplay that combines familiar elements (e.g., Foursquare and volleyball).
What does this episode say about retail & omnichannel?
Successfully launching a physical product requires meticulous attention to prototyping, manufacturing, sourcing, and quality control.
What does this episode say about brand & content?
Leverage diverse channels for growth, including e-commerce platforms and retail partnerships, while actively seeking media coverage and community engagement.
What does this episode say about founder & leadership?
Develop a comprehensive brand strategy that clearly communicates your new sport's value proposition and differentiates it from existing activities.
