FOMO Is Not A Strategy [feat. Dr. Amy Gershkoff Bolles, Global Head of Digital and Emerging Technology Strategy at Levi Strauss and Company]
Future Commerce · with Dr. Amy Gershkoff Bolles · November 18, 2022 · 48 min
Summary
This episode emphasizes the critical need for brands to develop a comprehensive digital and technology strategy that is deeply integrated with their overarching corporate goals. Dr. Amy Gershkoff Bolles, Global Head of Digital and Emerging Technology Strategy at Levi Strauss & Co., shares how Levi’s maintains longevity by rigorously evaluating new opportunities for customer and business value, rather than succumbing to fear of missing out (FOMO). This involves balancing scalable solutions with continuous testing and learning in a rapidly evolving digital landscape.
Key takeaways
Implement a 'scorecard' or framework to objectively assess new technologies and digital opportunities against your corporate strategy and customer value propositions.
Adopt a dual approach of building for scale while simultaneously engaging in agile testing and learning to drive enterprise value and cater to evolving consumer expectations.
Leverage data and AI to create personalized customer experiences and comprehensive loyalty programs, as physical and digital lines blur for consumers.
Recognize that digital transformation is an ongoing "first inning" opportunity; consistently re-evaluate and adapt your framework to build for future commerce perspectives.
Foster partnerships with startups and innovators to continuously advance your strategy and enhance customer experiences.
Phillip and Brian talk with Dr. Amy Gershkoff Bolles about how having an innovation strategy that connects to your larger corporate strategy and a very disciplined approach, looking for opportunities that add value for your business and most importantly for your customers, is key to longevity. Evaluating opportunities in the digital and technology space, given how much opportunity there is, is a very important discussion. Listen in to hear what they are doing at Levi’s, and how the future there is bright.
Implement a 'scorecard' or framework to objectively assess new technologies and digital opportunities against your corporate strategy and customer value propositions.
What does this episode say about brand & content?
Adopt a dual approach of building for scale while simultaneously engaging in agile testing and learning to drive enterprise value and cater to evolving consumer expectations.
What does this episode say about ai & automation?
Leverage data and AI to create personalized customer experiences and comprehensive loyalty programs, as physical and digital lines blur for consumers.
What does this episode say about founder & leadership?
Recognize that digital transformation is an ongoing "first inning" opportunity; consistently re-evaluate and adapt your framework to build for future commerce perspectives.
What does this episode say about dtc strategy?
Foster partnerships with startups and innovators to continuously advance your strategy and enhance customer experiences.
