Email deliverability is a silent killer of ecommerce sales. This episode provides a tactical breakdown of how to diagnose and fix declining email deliverability, using a real-world audit as a case study. Learn why your emails aren't reaching the inbox and get actionable strategies to improve open rates and clicks, ensuring your email marketing efforts actually pay off.
Key takeaways
Implement DMARC, DKIM, and SPF records to authenticate your emails and improve sender reputation, which is crucial for bypassing spam filters.
Proactively monitor your email engagement metrics beyond just opens and clicks; analyze factors like replies, forwards, and unsubscribes to gauge overall list health and make data-driven adjustments.
Clean your email list regularly by removing inactive subscribers to improve engagement rates and signal to ISPs that your emails are valued, thereby boosting deliverability.
Optimize email content for better inbox placement by avoiding spam trigger words and maintaining a healthy text-to-image ratio; personalized, valuable content encourages engagement.
If deliverability issues persist, conduct a thorough email deliverability audit to identify root causes, which may include technical misconfigurations, sender reputation problems, or content-related issues.
If you've noticed recently that your emails are not being read or clicked through as often as usual, you are not alone. Today on the show I have Daniel Reifenberger, our resident ECF email marketing expert and the Founder and Chief Strategist at YourLoyalTribe.com, to walk us through what has been going on in the world of email marketing—and of course, how you can improve your email deliverability metrics. Listen in as Daniel breaks down the audit he did on eCommerceFuel's email deliverability, and hear my raw, unscripted reaction to the data as I hear it for the first time. We also discuss what the auditing process was like, what the overall email marketing landscape looks like today, and tips for improving your email deliverability. You can find show notes and more information by clicking here: https://bit.ly/3oXDOsi Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Implement DMARC, DKIM, and SPF records to authenticate your emails and improve sender reputation, which is crucial for bypassing spam filters.
What does this episode say about analytics & attribution?
Proactively monitor your email engagement metrics beyond just opens and clicks; analyze factors like replies, forwards, and unsubscribes to gauge overall list health and make data-driven adjustments.
What does this episode say about customer retention?
Clean your email list regularly by removing inactive subscribers to improve engagement rates and signal to ISPs that your emails are valued, thereby boosting deliverability.
What does this episode say about email & sms?
Optimize email content for better inbox placement by avoiding spam trigger words and maintaining a healthy text-to-image ratio; personalized, valuable content encourages engagement.
What does this episode say about email & sms?
If deliverability issues persist, conduct a thorough email deliverability audit to identify root causes, which may include technical misconfigurations, sender reputation problems, or content-related issues.
