Future Commerce · with Zee Aganovic, Hasan Elkomey, Brent Peterson · November 20, 2018 · 32 min
Summary
This episode reveals how an industry-wide collaborative Mobile eCommerce Optimization Initiative, spearheaded by PayPal, Magento, and HiConversion, is providing merchants with invaluable data and tools to convert mobile browsers into buyers. It highlights the critical difference in mobile vs. desktop user behavior and the urgency for retailers to adapt to the "experience economy" on mobile. Ecommerce operators will gain actionable strategies to optimize their mobile conversion rates by leveraging collective data and testing assumptions.
Key takeaways
Participate in shared data initiatives like The Mobile eCommerce Optimization Initiative to gain insights into conversion best practices, rather than relying solely on individual testing or dated desktop findings.
Prioritize security indicators on mobile checkout pages; adding a simple padlock icon can increase mobile conversions significantly (e.g., 17.37% increase in one study), as mobile users value perceived security for personal information.
Challenge assumptions with data: What works on desktop may not work on mobile (e.g., autofilling zip codes negatively impacted mobile conversions); test all optimizations specifically for mobile.
Dedicate resources to mobile optimization to prevent "death spirals" of misallocated budgets by using data to justify strategic decisions and address the distinct mobile-only customer segment proactively.
Recognize that mobile users are a distinct customer segment, not just "browsers who convert on desktop." Their behavior and needs require a tailored, mobile-first optimization strategy.
The question of the day is "how can I turn mobile browsers into buyers"? The mobile optimization community initiative is helping answer this question by partnering with an engaged ecommerce community of retailers and systems integrators to test assumptions and deliver solutions for their clients. Listen now!
What does this episode say about conversion & cro?
Participate in shared data initiatives like The Mobile eCommerce Optimization Initiative to gain insights into conversion best practices, rather than relying solely on individual testing or dated desktop findings.
What does this episode say about analytics & attribution?
Prioritize security indicators on mobile checkout pages; adding a simple padlock icon can increase mobile conversions significantly (e.g., 17.37% increase in one study), as mobile users value perceived security for personal information.
What does this episode say about shopify & ecommerce platforms?
Challenge assumptions with data: What works on desktop may not work on mobile (e.g., autofilling zip codes negatively impacted mobile conversions); test all optimizations specifically for mobile.
What does this episode say about dtc strategy?
Dedicate resources to mobile optimization to prevent "death spirals" of misallocated budgets by using data to justify strategic decisions and address the distinct mobile-only customer segment proactively.
What does this episode say about conversion & cro?
Recognize that mobile users are a distinct customer segment, not just "browsers who convert on desktop." Their behavior and needs require a tailored, mobile-first optimization strategy.
