Future Commerce
· with Holly Worst
· December 3, 2025
· 38 min
Summary
Forget the 'death of Black Friday' narrative. The 2025 BFCM data proves the shopping holiday is thriving globally, fueled by evolving consumer behaviors and a revolution in payment methods. Ecommerce operators must adapt to new payment innovations like mobile wallets and contactless options, and recognize the critical role of international markets, to capitalize on this expanding retail phenomenon.
Key takeaways
Analyze your 2025 BFCM performance data to identify key regional and payment method trends for optimization in future sales cycles, especially focusing on international vs. domestic growth and mobile payment adoption rates.
Prioritize optimizing your mobile commerce experience and integrate diverse mobile wallet and contactless payment options to align with the significant shift in consumer payment preferences observed in the 2025 BFCM data.
Develop targeted, region-specific marketing and inventory strategies to leverage the global expansion of BFCM, mirroring the strong international growth seen in countries like Denmark.
Shift your BFCM planning to a broader, more flexible period, acknowledging that consumer shopping motivations and timing extend beyond traditional single-day deals.
Educate your internal teams and stakeholders on the data-backed reality of BFCM's transformation rather than its decline, using insights on global growth and payment innovations to drive strategic alignment.
Themes
bfcm global growthconsumer behavior shiftspayment innovationretail strategy optimization
Black Friday naysayers have been predicting its demise for years, but Adyen's Holly Worst has data proving the shopping holiday is far from dead—it's gone global. From Denmark's 6.1X surge to America's mobile wallet awakening, this year's numbers tell a story of transformation, not decline. The real shift? How we pay, when we shop, and why contactless finally caught on in the US.
Frequently asked about this episode
What does this episode say about bfcm global growth?
Analyze your 2025 BFCM performance data to identify key regional and payment method trends for optimization in future sales cycles, especially focusing on international vs. domestic growth and mobile payment adoption rates.
What does this episode say about consumer behavior shifts?
Prioritize optimizing your mobile commerce experience and integrate diverse mobile wallet and contactless payment options to align with the significant shift in consumer payment preferences observed in the 2025 BFCM data.
What does this episode say about payment innovation?
Develop targeted, region-specific marketing and inventory strategies to leverage the global expansion of BFCM, mirroring the strong international growth seen in countries like Denmark.
What does this episode say about retail strategy optimization?
Shift your BFCM planning to a broader, more flexible period, acknowledging that consumer shopping motivations and timing extend beyond traditional single-day deals.
What does this episode say about bfcm global growth?
Educate your internal teams and stakeholders on the data-backed reality of BFCM's transformation rather than its decline, using insights on global growth and payment innovations to drive strategic alignment.
