Shopify Masters · with Cristina Ros Blankfein · October 12, 2021 · 46 min
Summary
This episode offers an in-depth look at building a successful CPG brand in the competitive sugar-free beverage market. Learn how Swoon leverages flavor science, navigates manufacturing complexities, and strategically uses trade shows to drive growth. This is a must-listen for any ecommerce operator venturing into CPG or looking to scale their physical product business.
Key takeaways
Collaborate with flavor scientists to develop unique taste profiles that don't compromise on consumer satisfaction, especially in categories like sugar-free where taste can be a barrier.
Carefully select and manage manufacturers, considering quality control and scalability from the outset to avoid bottlenecks as your brand grows.
Actively participate in relevant trade shows to connect with potential buyers, distributors, and retailers, and to stay informed about market trends and competitor activities.
Understand the science of taste perception and the nuances of various sweeteners to innovate and differentiate products in health-conscious categories.
Develop a robust go-to-market strategy that includes strategic partnerships and collaborations to accelerate brand awareness and distribution.
In this episode of Shopify Masters, Cristina Ros Blankfein of Swoon shares with us their approach to finding and working with flavor scientists, manufacturers, and trade shows.
What does this episode say about product & merchandising?
Collaborate with flavor scientists to develop unique taste profiles that don't compromise on consumer satisfaction, especially in categories like sugar-free where taste can be a barrier.
What does this episode say about supply chain & operations?
Carefully select and manage manufacturers, considering quality control and scalability from the outset to avoid bottlenecks as your brand grows.
What does this episode say about brand & content?
Actively participate in relevant trade shows to connect with potential buyers, distributors, and retailers, and to stay informed about market trends and competitor activities.
What does this episode say about founder & leadership?
Understand the science of taste perception and the nuances of various sweeteners to innovate and differentiate products in health-conscious categories.
What does this episode say about product & merchandising?
Develop a robust go-to-market strategy that includes strategic partnerships and collaborations to accelerate brand awareness and distribution.
