Competition for traffic on Amazon is intensifying, with rising PPC costs and reduced organic placements. This episode with Sumner Hobart offers actionable strategies for ecommerce operators to diversify their traffic sources and find growth opportunities outside of Amazon, maximizing reach and minimizing reliance on a single platform.
Key takeaways
Explore off-Amazon traffic channels to mitigate rising PPC costs and reduced organic visibility on Amazon. This includes platforms like YouTube, Instagram, and TikTok.
Leverage varied content formats such as long-form video on YouTube, engaging short-form video on TikTok, and visually driven content on Instagram to capture different audience segments.
Optimize your social media presence across multiple platforms by actively connecting with your audience and tailoring content to each platform's unique strengths.
Consider utilizing educational or influencer marketing strategies by creating valuable content or collaborating with creators to drive interested traffic to your off-Amazon store.
Implement strategies to build an engaged audience directly on diverse social and content platforms to create sustainable, owned traffic channels.
Themes
content strategye-commerce growthsocial media marketingtraffic diversification
Competition for traffic on Amazon is getting more competitive with Amazon removing organic placements and PPC costs going up. In this episode, Sumner Hobart comes on to talk about ways to drive traffic off Amazon in ways you might not have thought of… Connect with Sumner YouTube LinkedIn Instagram TikTok Udemy Connect with Kevin Facebook Group Instagram LinkedIn
Frequently asked about this episode
What does this episode say about content strategy?
Explore off-Amazon traffic channels to mitigate rising PPC costs and reduced organic visibility on Amazon. This includes platforms like YouTube, Instagram, and TikTok.
What does this episode say about e-commerce growth?
Leverage varied content formats such as long-form video on YouTube, engaging short-form video on TikTok, and visually driven content on Instagram to capture different audience segments.
What does this episode say about social media marketing?
Optimize your social media presence across multiple platforms by actively connecting with your audience and tailoring content to each platform's unique strengths.
What does this episode say about traffic diversification?
Consider utilizing educational or influencer marketing strategies by creating valuable content or collaborating with creators to drive interested traffic to your off-Amazon store.
What does this episode say about content strategy?
Implement strategies to build an engaged audience directly on diverse social and content platforms to create sustainable, owned traffic channels.
