In this episode, Brie Read, CEO of Snag, reveals how she grew her ecommerce business to £2M per month in just two years by challenging conventional wisdom. Learn her contrarian views on email marketing and Black Friday, her strategic use of Facebook Ads, and how a mobile-first approach to operations and a strong community propelled Snag to rapid growth.
Key takeaways
Question traditional ecommerce marketing — Snag de-emphasizes email and Black Friday, proving that conventional wisdom isn't always the best path for every brand's growth.
Master paid social: Facebook Ads are highlighted as a critical driver for Snag's rapid customer acquisition and scaling.
Prioritize community building over solely transactional relationships to foster strong customer loyalty and brand advocacy.
Embrace lean and mobile-first operations for business management to maintain agility and efficiency, even at scale.
Focus on product-market fit to address unmet needs, as Snag did with inclusive sizing in hosiery, which is crucial for rapid growth and customer resonance.
Brie Read is the CEO of Snag, selling tights to ladies of all sizes all around the world. Brie founded the business 2 years ago and now doing £2million per month. We talk about a whole host of growth related subjects including why to not do email marketing and black friday, why to do Facebook Ads, how to build a community, running your business from a mobile phone and much more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Question traditional ecommerce marketing — Snag de-emphasizes email and Black Friday, proving that conventional wisdom isn't always the best path for every brand's growth.
What does this episode say about paid acquisition?
Master paid social: Facebook Ads are highlighted as a critical driver for Snag's rapid customer acquisition and scaling.
What does this episode say about brand & content?
Prioritize community building over solely transactional relationships to foster strong customer loyalty and brand advocacy.
What does this episode say about founder & leadership?
Embrace lean and mobile-first operations for business management to maintain agility and efficiency, even at scale.
What does this episode say about dtc strategy?
Focus on product-market fit to address unmet needs, as Snag did with inclusive sizing in hosiery, which is crucial for rapid growth and customer resonance.
