Fashion Month Edition: Themoirè's Francesca Monaco on the evolution of sustainable fashion at Milan Fashion Week
The Glossy Podcast · with Francesca Monaco · September 22, 2023 · 24 min
Summary
This episode features Francesca Monaco, co-founder of Themoirè, discussing how fashion brands are strategically using Fashion Month for more than just runway shows. She highlights Themoirè's focus on sustainability, innovative materials, and artisan collaborations. The conversation provides insights into leveraging digital capabilities and creative marketing to thrive in a competitive retail landscape, specifically in the context of sustainable fashion.
Key takeaways
Fashion shows are evolving into strategic platforms for brand storytelling and communicating core values beyond just showcasing new collections.
Significant advancements have been made in sustainable materials, offering quality and price competitiveness with traditional options, yet widespread adoption is still in its early stages.
Collaborating with global artisans not only supports ethical production but also serves as a powerful brand differentiator and highlights craftsmanship.
To cut through the noise, brands must implement innovative marketing tactics, embrace new e-commerce strategies, and utilize advanced digital capabilities.
Integrating sustainability and ethical practices into a brand's core identity and supply chain is becoming crucial for differentiation and long-term success.
It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In a dedicated podcast series running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event, as driven by technology.
In this episode, we sit down with Francesca Monaco, the co-founder of the Milanese handbag and accessories brand Themoiré. Fresh off the brand’s show in Milan on Wednesday, Monaco spoke about how Themoirè uses its seasonal fashion shows to highlight the pillars of the brand, including its use of sustainable materials and its work with artisans from around the world. Monaco said the industry has made strides in the availability of better sustainable materials that can stand up to traditional animal leather, in terms of quality and price. But, as she explains in this episode, “We’re still at just the beginning.”
Fashion shows are evolving into strategic platforms for brand storytelling and communicating core values beyond just showcasing new collections.
What does this episode say about brand & content?
Significant advancements have been made in sustainable materials, offering quality and price competitiveness with traditional options, yet widespread adoption is still in its early stages.
What does this episode say about supply chain & operations?
Collaborating with global artisans not only supports ethical production but also serves as a powerful brand differentiator and highlights craftsmanship.
What does this episode say about dtc strategy?
To cut through the noise, brands must implement innovative marketing tactics, embrace new e-commerce strategies, and utilize advanced digital capabilities.
What does this episode say about dtc strategy?
Integrating sustainability and ethical practices into a brand's core identity and supply chain is becoming crucial for differentiation and long-term success.
