Fashion retailers, inconsistent sizing and generic customer experiences are costing you sales and increasing returns. This episode with Sarah Curran, MD EMEA at True Fit, reveals how leveraging data to solve sizing issues and deliver true personalization will be critical to your brand's success and sustainability in 2022 and beyond.
Key takeaways
Implement fit technologies to reduce returns and improve customer satisfaction by helping customers buy the correct size the first time.
Leverage connected data sets for fashion to enable true personalization, moving beyond basic recommendations to tailored shopping experiences.
Prioritize customer experience and sustainability initiatives, as these are key disruptors and drivers of success in the modern fashion industry.
Develop a robust strategy for 2022 and beyond that integrates solutions for sizing, personalization, and customer journey optimization to remain competitive.
Recognize that customer expectations are the biggest disruptor in fashion; adapt your strategies to meet their demands for accurate sizing and personalized experiences.
Themes
customer experiencefashion retail challengespersonalizationsustainability in fashion
Sarah Curran, MBE has a phenomenal history in fashion retail – founder of MyWardrobe, 4 years at director level at Shop Direct (that’s very.co.uk), AND non-exec director at French Connection. Right now she is mostly the Managing Director EMEA at True Fit the world’s largest connected data set for fashion that’s helping retailers improve customer experience and sustainability.We discuss what it's going to take to be a successful fashion brand in 2022 and beyond, including how to solve the sizing issues so customers buy what fits first time; the power of true personalisation; why the customer is the biggest disruptor in the industry; AND what should be on your list for 2022.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Frequently asked about this episode
What does this episode say about customer experience?
Implement fit technologies to reduce returns and improve customer satisfaction by helping customers buy the correct size the first time.
What does this episode say about fashion retail challenges?
Leverage connected data sets for fashion to enable true personalization, moving beyond basic recommendations to tailored shopping experiences.
What does this episode say about personalization?
Prioritize customer experience and sustainability initiatives, as these are key disruptors and drivers of success in the modern fashion industry.
What does this episode say about sustainability in fashion?
Develop a robust strategy for 2022 and beyond that integrates solutions for sizing, personalization, and customer journey optimization to remain competitive.
What does this episode say about customer experience?
Recognize that customer expectations are the biggest disruptor in fashion; adapt your strategies to meet their demands for accurate sizing and personalized experiences.
