This episode features Michael Simpson, a veteran who acquired Discount Catholic Products. Learn how his strategic approach to ecommerce acquisition, diversification away from Amazon, and mission-driven business principles can help you build a resilient and values-aligned online store. Michael's journey provides a blueprint for leveraging personal values to drive business success and mitigate common ecommerce risks.
Key takeaways
When acquiring an ecommerce business, prioritize those not reliant on a single platform like Amazon, a sole product, or Chinese imports to build a more resilient operation.
Align your business with strong, mission-driven values; this fosters brand loyalty and provides a strong foundation for ethical decision-making.
Veterans can leverage their discipline and problem-solving skills from military service directly into successful entrepreneurship.
Diversify your sales channels and supply chains to reduce risk and build a sustainable business model.
Proactively research brokerage listings and conduct thorough financial due diligence when considering an ecommerce business acquisition.
Michael Simpson is a New Mexico-based father of seven and a National Guard veteran. Returning from a 2021 deployment, he sought a business to acquire, hoping to avoid his previous job. A listing from a brokerage caught his attention. Discount Catholic Products had launched in 2003 and was for sale. The company's mission appealed to Michael. Plus it was not reliant on Amazon or a single product or imports from China — all key requirements. He purchased the business. Fast forward to 2025, and...
Frequently asked about this episode
What does this episode say about ecommerce acquisition?
When acquiring an ecommerce business, prioritize those not reliant on a single platform like Amazon, a sole product, or Chinese imports to build a more resilient operation.
What does this episode say about entrepreneurial strategy?
Align your business with strong, mission-driven values; this fosters brand loyalty and provides a strong foundation for ethical decision-making.
What does this episode say about mission-driven business?
Veterans can leverage their discipline and problem-solving skills from military service directly into successful entrepreneurship.
What does this episode say about risk management?
Diversify your sales channels and supply chains to reduce risk and build a sustainable business model.
What does this episode say about ecommerce acquisition?
Proactively research brokerage listings and conduct thorough financial due diligence when considering an ecommerce business acquisition.
