This episode features Michael Simpson, a veteran who acquired Discount Catholic Products. Learn how his strategic approach to ecommerce acquisition, diversification away from Amazon, and mission-driven business principles can help you build a resilient and values-aligned online store. Michael's journey provides a blueprint for leveraging personal values to drive business success and mitigate common ecommerce risks.
Key takeaways
When acquiring an ecommerce business, prioritize those not reliant on a single platform like Amazon, a sole product, or Chinese imports to build a more resilient operation.
Align your business with strong, mission-driven values; this fosters brand loyalty and provides a strong foundation for ethical decision-making.
Veterans can leverage their discipline and problem-solving skills from military service directly into successful entrepreneurship.
Diversify your sales channels and supply chains to reduce risk and build a sustainable business model.
Proactively research brokerage listings and conduct thorough financial due diligence when considering an ecommerce business acquisition.
Michael Simpson is a New Mexico-based father of seven and a National Guard veteran. Returning from a 2021 deployment, he sought a business to acquire, hoping to avoid his previous job. A listing from a brokerage caught his attention. Discount Catholic Products had launched in 2003 and was for sale. The company's mission appealed to Michael. Plus it was not reliant on Amazon or a single product or imports from China — all key requirements. He purchased the business. Fast forward to 2025, and...
What does this episode say about ecommerce acquisition?
When acquiring an ecommerce business, prioritize those not reliant on a single platform like Amazon, a sole product, or Chinese imports to build a more resilient operation.
What does this episode say about entrepreneurial strategy?
Align your business with strong, mission-driven values; this fosters brand loyalty and provides a strong foundation for ethical decision-making.
What does this episode say about mission-driven business?
Veterans can leverage their discipline and problem-solving skills from military service directly into successful entrepreneurship.
What does this episode say about risk management?
Diversify your sales channels and supply chains to reduce risk and build a sustainable business model.
What does this episode say about ecommerce acquisition?
Proactively research brokerage listings and conduct thorough financial due diligence when considering an ecommerce business acquisition.
