This episode brings together ecommerce experts to highlight underutilized marketing methods for 2017. It offers a diverse range of actionable strategies applicable to various business types and sizes, focusing on innovative approaches to gain a competitive edge and drive profit growth. It challenges listeners to look beyond conventional marketing and explore new tactics for customer acquisition and retention.
Key takeaways
Explore 'underutilized' marketing channels in your 2017 strategy, as experts will highlight methods with significant growth potential.
Focus on personalization in your marketing efforts to tailor messages and offers, as this is expected to be a key differentiator.
Implement robust analytics and data-driven decision-making to measure the success of new marketing initiatives and optimize your spend.
Consider video marketing and influencer collaborations as key channels for brand building and customer engagement.
Review your content marketing strategy to ensure it aligns with evolving consumer behavior and effectively guides customers through their journey.
Each of our eCommerce experts makes the case for a marketing method they believe more of us should be using in 2017. There's a big range of topics here - with some great marketing ideas for all of us, whatever our business type, size, or product. ---
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