This episode cuts through the noise around 2016's most effective marketing strategies, focusing on evergreen principles. It distills expert opinions on how businesses can move beyond intrusive advertising to genuinely connect with customers through valuable content, strategic CRM, and impactful paid social. Ecommerce operators will learn how to build lasting customer relationships and optimize their ad spend for better returns.
Key takeaways
Implement an inbound marketing strategy by creating useful, entertaining content (e.g., how-to guides, lifestyle pieces, gift guides) that organically attracts your target audience, rather than relying on interruptive ads.
Develop a robust CRM strategy that tailors communication to customers at every stage of their journey, from new sign-ups to repeat buyers, ensuring relevance and engagement beyond generic monthly emails.
Leverage Facebook Ads for customer research and targeted advertising due to its intuitive interface and rich demographic/interest data; boost posts to increase visibility on your Facebook page.
Optimize remarketing efforts by segmenting audiences based on their funnel stage (e.g., inquirers, abandoned carts, repeat buyers) and tailoring remarketing solutions to each specific group.
Utilize marketplace tools, especially email marketing lists on platforms like eBay, by creating enticing, benefit-driven list names (e.g., 'Christmas Special Offers', 'Clearance List') to encourage sign-ups and targeted communication.
Each of our eCommerce experts makes the case for a marketing method they believe more of us should be using in 2016. There's a big range of topics here - with some great marketing ideas for all of us, whatever our business type, size, or product. ---
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Implement an inbound marketing strategy by creating useful, entertaining content (e.g., how-to guides, lifestyle pieces, gift guides) that organically attracts your target audience, rather than relying on interruptive ads.
What does this episode say about paid acquisition?
Develop a robust CRM strategy that tailors communication to customers at every stage of their journey, from new sign-ups to repeat buyers, ensuring relevance and engagement beyond generic monthly emails.
What does this episode say about customer retention?
Leverage Facebook Ads for customer research and targeted advertising due to its intuitive interface and rich demographic/interest data; boost posts to increase visibility on your Facebook page.
What does this episode say about amazon & marketplaces?
Optimize remarketing efforts by segmenting audiences based on their funnel stage (e.g., inquirers, abandoned carts, repeat buyers) and tailoring remarketing solutions to each specific group.
What does this episode say about brand & content?
Utilize marketplace tools, especially email marketing lists on platforms like eBay, by creating enticing, benefit-driven list names (e.g., 'Christmas Special Offers', 'Clearance List') to encourage sign-ups and targeted communication.
