This episode brings together ecommerce experts to discuss the most impactful trends of 2017, offering a look back at how Shopify's growth empowered larger brands, how social platforms began eclipsing Google for customer acquisition, the rise of marketplaces for brand launches, and the emerging influence of voice and image search on consumer behavior. Ecommerce operators should listen to understand foundational shifts that continue to shape the industry.
Key takeaways
Shopify's maturation in 2017 enabled it to become a viable platform for household name brands doing tens of millions in revenue, driven by expanded functionality and a robust agency ecosystem.
Google's dominance in customer acquisition began to wane in 2017, with social platforms like Instagram and Pinterest becoming primary revenue drivers for £2M-£7M businesses due to effective ad platforms and changing consumer habits.
Marketplaces, traditionally for smaller sellers, evolved in 2017 to become launchpads for major fashion brands like Calvin Klein, indicating a shift in how brands approach new season releases.
Voice search, particularly with Amazon Alexa, gained significant traction in 2017, with 1 in 5 people having made a voice order, signaling a need for retailers to prepare for this new purchasing channel.
Image search emerged as a powerful new discovery method, allowing consumers to find products by sharing photos of items they cannot easily describe, requiring retailers to optimize product imagery for visual search.
Consider migrating key systems to cloud-based solutions in 2018 to leverage benefits like enhanced security, uptime guarantees, and reduced operational overhead, mirroring Shopify's cloud success.
Themes
shopify & ecommerce platformsamazon & marketplacespaid acquisitionorganic & seo
Our group of eCommerce experts outline what they each believe was the most interesting thing in eCommerce in 2017 - what do you think? do you agree? or not? either way these will spark some ideas of how to grow in 2018. We cover an (impressively) wide range of topics from voice search to logistics, to the end of Google - it's all in here. A real thought provoker! ---
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What does this episode say about shopify & ecommerce platforms?
Shopify's maturation in 2017 enabled it to become a viable platform for household name brands doing tens of millions in revenue, driven by expanded functionality and a robust agency ecosystem.
What does this episode say about amazon & marketplaces?
Google's dominance in customer acquisition began to wane in 2017, with social platforms like Instagram and Pinterest becoming primary revenue drivers for £2M-£7M businesses due to effective ad platforms and changing consumer habits.
What does this episode say about paid acquisition?
Marketplaces, traditionally for smaller sellers, evolved in 2017 to become launchpads for major fashion brands like Calvin Klein, indicating a shift in how brands approach new season releases.
What does this episode say about organic & seo?
Voice search, particularly with Amazon Alexa, gained significant traction in 2017, with 1 in 5 people having made a voice order, signaling a need for retailers to prepare for this new purchasing channel.
What does this episode say about shopify & ecommerce platforms?
Image search emerged as a powerful new discovery method, allowing consumers to find products by sharing photos of items they cannot easily describe, requiring retailers to optimize product imagery for visual search.
