For Amazon sellers eyeing global growth, this episode demystifies international marketplace expansion. Learn how to strategically identify and leverage both new Amazon territories and dominant local platforms like Rakuten or Zalando to maximize ROI. It highlights the critical role of localization and expert translation in seamlessly scaling your e-commerce business across borders.
Key takeaways
Beyond Amazon.com, research leading local marketplaces like Rakuten (Japan), Zalando (Europe), Allegro (Poland), CDiscount (France), and Wildberries (Russia) to diversify and increase ROI.
Prioritize professional translation and localization services, as exemplified by YLT Translations, to effectively adapt product listings and communications for international audiences.
Before entering new international markets, thoroughly research each platform's unique characteristics and consumer behavior to tailor your strategy and maximize success.
Understand that successful international expansion requires a strategic approach to market entry, product localization, and currency management.
Leverage expertise from consultants who understand both Amazon and local e-commerce nuances to navigate challenges and optimize your international business development.
Expanding To Different Amazon Marketplaces and The Local Leading Platforms... Jana Krekic joins me today to discuss some ideas around expansion to other marketplaces whilst expanding to Amazon alternatives to .com. Example, when you rollout it is worth looking at the leading player in the market to double down on your ROI. Rakuten, Zalando, Allegro, CDiscount and Wildberries are leading marketplaces in their own rights. Jana is a certified translator, international speaker, an e-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work. Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn't only lead the team of 60 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces.
What does this episode say about amazon & marketplaces?
Beyond Amazon.com, research leading local marketplaces like Rakuten (Japan), Zalando (Europe), Allegro (Poland), CDiscount (France), and Wildberries (Russia) to diversify and increase ROI.
What does this episode say about supply chain & operations?
Prioritize professional translation and localization services, as exemplified by YLT Translations, to effectively adapt product listings and communications for international audiences.
What does this episode say about brand & content?
Before entering new international markets, thoroughly research each platform's unique characteristics and consumer behavior to tailor your strategy and maximize success.
What does this episode say about amazon & marketplaces?
Understand that successful international expansion requires a strategic approach to market entry, product localization, and currency management.
What does this episode say about amazon & marketplaces?
Leverage expertise from consultants who understand both Amazon and local e-commerce nuances to navigate challenges and optimize your international business development.
