This episode features Akeem Shannon, who successfully transitioned a NASA-developed adhesive into a thriving e-commerce business after appearing on Shark Tank. It's a masterclass for e-commerce operators on leveraging unique product origins, navigating the shift from retail to online sales, and capitalizing on major media appearances to scale a brand.
Key takeaways
Capitalize on unique product stories, like a NASA origin, to build brand credibility and appeal.
Strategically transition from traditional retail and kiosk sales to e-commerce, especially after significant media exposure.
Leverage appearances on shows like Shark Tank to rapidly accelerate brand recognition and sales, ensuring your e-commerce infrastructure is ready for the surge.
Develop a distinct value proposition for your product that solves a clear customer problem, as Akeem did with the Flipstik.
Explore diverse sales channels beyond your own website, including mainstream retail if appropriate, once e-commerce is established.
Themes
brand storytellinge-commerce growthmarket transitionproduct development
Akeem Shannon learn about an adhesive that was being tested by NASA and turned that into a successful cell phone accessory company. In this episode we discuss his journal from retail and kiosk sales to ecommerce after his appearance on Shark Tank. Check out Season 12, Episode 4 of ABC’s Shark Tank to see Akeem’s […]
Frequently asked about this episode
What does this episode say about brand storytelling?
Capitalize on unique product stories, like a NASA origin, to build brand credibility and appeal.
What does this episode say about e-commerce growth?
Strategically transition from traditional retail and kiosk sales to e-commerce, especially after significant media exposure.
What does this episode say about market transition?
Leverage appearances on shows like Shark Tank to rapidly accelerate brand recognition and sales, ensuring your e-commerce infrastructure is ready for the surge.
What does this episode say about product development?
Develop a distinct value proposition for your product that solves a clear customer problem, as Akeem did with the Flipstik.
What does this episode say about brand storytelling?
Explore diverse sales channels beyond your own website, including mainstream retail if appropriate, once e-commerce is established.
