To truly get the most out of your SEO efforts, ecommerce operators need to understand the three distinct types of traffic: controlled, uncontrolled, and owned. This episode breaks down these traffic categories, explaining how to strategically leverage SEO to maximize growth and drive relevant customers to your online store.
Key takeaways
Focus on building owned traffic through email lists and customer relationships, as this provides the most long-term stability and control.
Implement strategies to influence uncontrolled traffic (like organic search) by focusing on high-quality content and technical SEO best practices.
Diversify your traffic sources, recognizing the role of both controlled (paid ads) and uncontrolled (SEO) traffic in a holistic ecommerce strategy.
Don't solely rely on uncontrolled traffic; actively work to convert visitors into owned traffic for sustainable business growth.
SEO is a hot topic throughout all online business. It’s certainly a way to grow traffic to your website but you have to make sure you have the right strategies in place to get the most out of it. In this episode we discuss the 3 types of traffic. The traffic you control, the traffic […]
Frequently asked about this episode
What does this episode say about e-commerce growth?
Focus on building owned traffic through email lists and customer relationships, as this provides the most long-term stability and control.
What does this episode say about seo strategy?
Implement strategies to influence uncontrolled traffic (like organic search) by focusing on high-quality content and technical SEO best practices.
What does this episode say about traffic generation?
Diversify your traffic sources, recognizing the role of both controlled (paid ads) and uncontrolled (SEO) traffic in a holistic ecommerce strategy.
What does this episode say about e-commerce growth?
Don't solely rely on uncontrolled traffic; actively work to convert visitors into owned traffic for sustainable business growth.
