In this 2020 episode, learn how to adapt your Facebook ad strategy during a crisis like the COVID-19 pandemic. Discover tactics to maintain performance and avoid common pitfalls when consumer behavior shifts dramatically. This episode provides timely advice for ecommerce operators facing unexpected market disruptions.
Key takeaways
Pivot ad creatives to acknowledge current events and provide value, rather than appearing tone-deaf or exploitative.
Re-evaluate product messaging to align with immediate consumer needs and anxieties during a crisis.
Analyze shifts in audience behavior and adjust targeting to reach consumers who are now more receptive to online offers.
Consider offering discounts or incentives that address current economic anxieties, where appropriate.
Focus on building long-term customer relationships during periods of uncertainty, as immediate conversion rates may fluctuate.
Themes
crisis managemente-commerce strategypaid social marketing
The coronavirus (covid-19) has no doubt effected ecommerce sales from Facebook ads. We’ve found a way to save your ads in times like this and we discuss that strategy in this episode. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please […]
Frequently asked about this episode
What does this episode say about crisis management?
Pivot ad creatives to acknowledge current events and provide value, rather than appearing tone-deaf or exploitative.
What does this episode say about e-commerce strategy?
Re-evaluate product messaging to align with immediate consumer needs and anxieties during a crisis.
What does this episode say about paid social marketing?
Analyze shifts in audience behavior and adjust targeting to reach consumers who are now more receptive to online offers.
What does this episode say about crisis management?
Consider offering discounts or incentives that address current economic anxieties, where appropriate.
What does this episode say about crisis management?
Focus on building long-term customer relationships during periods of uncertainty, as immediate conversion rates may fluctuate.
