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EU152: Lessons Learned Spending $1500 per Day on Facebook

eCommerce Uncensored · January 21, 2020 · 25 min

Summary

This episode dives into the lessons learned from spending $1500 daily on Facebook ads. It provides actionable advice on optimizing ad objectives, scaling campaigns patiently, and the surprising correlation (or lack thereof) between ad copy length and sales, emphasizing the power of a strong offer. A must-listen for anyone looking to maximize their Facebook ad spend and achieve better ROI.

Key takeaways

Themes

paid acquisitionanalytics & attribution

Topics covered

facebook ads optimizationad scaling strategiesad copy effectivenessoffer optimizationfacebook targeting algorithmconversion events

Episode description

Lessons Learned Spending $1,500 per Day on Facebook We spent $1,500 a day on Facebook ads and we found out a lot. When we spent $1,500 a day on Facebook ads and we learned that it is very important that you find the objective that you want your advertisement to have. This is because your […]

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Frequently asked about this episode

What does this episode say about paid acquisition?
Ensure your Facebook ads are aligned with a clear objective and aim for 50 conversions within a 7-day period for optimal algorithm optimization.
What does this episode say about analytics & attribution?
Scale Facebook ad budgets incrementally (20-30% every two to three days) to avoid ad burnout and maintain targeting effectiveness.
What does this episode say about paid acquisition?
Focus on creating compelling offers rather than lengthy ad copy, as a strong offer is more critical for conversion than extensive text.
What does this episode say about paid acquisition?
Understand that Facebook's algorithm is highly effective at targeting; trust its optimization capabilities when providing sufficient conversion data.

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