This episode, recorded during the COVID-19 pandemic, delves into the dramatic shifts in consumer behavior and the broader work landscape. It offers ecommerce operators crucial insights into adapting their strategies during unprecedented times, focusing on understanding the new customer journey and adjusting business operations accordingly.
Key takeaways
Analyze how COVID-19 impacted specific customer segments and tailor your messaging to their new needs and anxieties.
Re-evaluate your marketing channels and ad spend effectiveness, as new norms may drastically shift ROI.
Prioritize customer retention strategies as economic uncertainty makes acquiring new customers more challenging and expensive.
Adapt your internal operations and team management to support remote work and maintain productivity.
Examine emerging product categories and service demands driven by stay-at-home mandates and health consciousness.
Lessons Learned from 2019 One major lesson we took from 2019 is that scaling Facebook is hard. Facebook does not have one method with advertisement that works the same every time. Instead of using the long term conversion on Facebook, use short term. Facebook has “how long does it take people to buy ” window […]
