This episode, recorded at SMMW 2019, features Brett Curry discussing how to leverage YouTube Ads for a full-funnel approach in ecommerce. Learn how to strategically use video advertising to attract, engage, and convert customers, optimizing for different stages of the buyer journey. This is crucial for brands looking to diversify their paid acquisition channels and build a robust video marketing strategy.
Key takeaways
Implement a full-funnel strategy for YouTube Ads, tailoring ad content and targeting to different stages of the customer journey (awareness, consideration, conversion).
Utilize YouTube's diverse targeting options, including custom intent audiences and competitor channel targeting, to reach relevant shoppers effectively.
Develop compelling video creative that resonates with your target audience and clearly communicates your value proposition.
Track key metrics beyond immediate ROAS, such as view-through conversions and brand lift, to measure the true impact of your YouTube ad campaigns.
A few months ago I delivered a talk at Social Media Marketing World 2019 on how to create a full funnel with YouTube ads. Feedback on the session was great so I wanted to share it here on the podcast. Why YouTube ads? Watch time for “which product to buy” videos on YouTube doubled this past year. Nearly 70% of shoppers say they are open to learning about products on YouTube directly from brands. In this talk, we’ll explore 3 ways to utilize YouTube ads for growth. We’ll uncover 3 proven YouTube ad formulas to put the right video in front of the right prospect at the right time. We’ll also examine the best bidding strategies and winning campaign structures to implement for success.
What does this episode say about paid acquisition?
Implement a full-funnel strategy for YouTube Ads, tailoring ad content and targeting to different stages of the customer journey (awareness, consideration, conversion).
What does this episode say about brand & content?
Utilize YouTube's diverse targeting options, including custom intent audiences and competitor channel targeting, to reach relevant shoppers effectively.
What does this episode say about conversion & cro?
Develop compelling video creative that resonates with your target audience and clearly communicates your value proposition.
What does this episode say about paid acquisition?
Track key metrics beyond immediate ROAS, such as view-through conversions and brand lift, to measure the true impact of your YouTube ad campaigns.
