The EcomCrew Ecommerce Podcast artwork

Episode 83: Facebook Messenger ManyChat

The EcomCrew Ecommerce Podcast · August 24, 2017 · 15 min

Summary

Today I'm going to talk about a new avenue of marketing we have found here at Color It. As many Facebook users know, last year the platform pushed for Messenger to be its own stand alone app. We have found a great tool called ManyChat that creates a Facebook Messenger mailing list. This allows us to send marketing messages to potential customers through Facebook Messenger. Now, there are some restrictions, but as long as we are paying Facebook for advertising, we can use Messenger as a marketing tool. The response to these messages has been overwhelmingly positive. We have done a couple of campaigns or "sequences" as ManyChat calls it on Facebook Messenger and I'm excited to share the surprising results from it! Here are the points from today's episode: What is ManyChat? Chat apps are replacing email marketing. How ManyChat works with Facebook Messenger. The Color It contest we launched through ManyChat. Color It's 23 Download Promotion. The restrictions Facebook puts on us when using Messenger. The awesome results we have gotten from using ManyChat! I have a couple of speaking engagements coming up: Global Sources -- Hong Kong, October 17-19. <span style= "f

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