This episode reveals the strategic acquisition of Survivalfood.com as a complementary content-based website to an existing ecommerce store, Tactical.com. Learn how a content site can drive organic traffic and act as a strategic asset to an ecommerce business, even if it's not directly transactional. The host shares the vision for building an interconnected ecosystem of properties to dominate a niche.
Key takeaways
Consider acquiring content-rich domain names that complement your existing ecommerce offerings to build authority and drive organic traffic.
Develop a clear strategy for how content sites will support and integrate with your transactional ecommerce sites, even if they don't directly sell products.
Focus on creating valuable, niche-specific content to attract an audience that can be funneled to your primary ecommerce properties.
Explore opportunities to create a network of interconnected online properties to expand your brand's reach and market share within your industry.
Look for domains that perfectly align with potential content strategies and offer strong potential for organic search engine visibility.
Today I'm really excited to tell you about a domain name we have purchased and all the awesome plans we have coming down the pipe. We have just purchased Survivalfood.com. If you guys remember, we purchased Tatical.com a while back. If you go back and listen to episode 72, I talk about all our plans and some of our strategies for Tactical.com. However, today I'm going to share some of the plans we have for Survivalfood.com, which will be a sister property to Tactical.com. Survivalfood.com will not be an ecommerce store, instead, we have plans to make it a content based site. The articles will be about food stockpiling, camping, backpacking, survivalism, and anything to do with disaster preparation. Hopefully, the content will create organic traffic and interest. I'm really excited about the possibilities because Survivalfood.com is a perfect compliment to Tactical.com! There are tons of opportunities for these two properties. Here are some of the topics I covered today: The great time I had at Ecommerce All Stars! The launch of our new site. Why we bought Survivalfood.com. Our plans for Survivalfood.com. How I decided on this domain name. An update on what is happening with Tactical.com. Ecommerce All S
Consider acquiring content-rich domain names that complement your existing ecommerce offerings to build authority and drive organic traffic.
What does this episode say about organic & seo?
Develop a clear strategy for how content sites will support and integrate with your transactional ecommerce sites, even if they don't directly sell products.
What does this episode say about brand & content?
Focus on creating valuable, niche-specific content to attract an audience that can be funneled to your primary ecommerce properties.
What does this episode say about brand & content?
Explore opportunities to create a network of interconnected online properties to expand your brand's reach and market share within your industry.
What does this episode say about brand & content?
Look for domains that perfectly align with potential content strategies and offer strong potential for organic search engine visibility.
