This episode with Brandi Johnston of OMG Commerce focuses on leveraging SEO for sustainable e-commerce growth and profitability. It emphasizes strategic, long-term organic search initiatives over quick wins, covering how to build authority, understand user intent, and integrate SEO with overall business objectives to drive consistent revenue without being solely reliant on paid channels.
Key takeaways
Implement a long-term SEO strategy focusing on building topical authority rather than chasing individual keywords to ensure sustainable organic growth.
Prioritize understanding user intent behind search queries to create content that deeply resonates with potential customers and guides them through the purchase funnel.
Integrate SEO efforts with broader marketing and business goals, using insights from other channels like paid ads to inform and refine your organic strategy.
Invest in technical SEO and site structure improvements to establish a strong foundation for search engine crawlability and indexing, which is critical for ranking success.
Regularly analyze organic performance metrics beyond just rankings; focus on traffic quality, conversion rates, and the impact of SEO on overall profitability.
As some of you may know, my very first foray into online marketing was in the crazy world of SEO. That was circa 2004. After creating some wins for an online print shop I was hooked on SEO. In the early days of OMG Commerce SEO was our bread and butter. Now it’s still an important channel, but as Google has become more of a pay-to-play environment, more companies come to us wanting help with ads. But…ignoring SEO is a mistake. The best, biggest and enduring eCommerce companies have an SEO strategy and they execute it. My guest on the podcast today is one of the very first OMG Commerce employees, Brandi Johnston. She runs our SEO department and works with Amazon organic optimization. In this episode we cover a host of practical tips and insights related to SEO including: How SEO had changed since 2013 and what that means for us today. What are the easiest SEO wins merchants should focus on? What are some SEO wins that take a little more work but still pay off in the long run? What is a rel=canonical tag and a cross-domain rel=canonical tag and could we get any nerdier? What is a zombie page and how doe they impact SEO results? What are the top SEO tools, blogs and extensions to consider? Plus more!
Implement a long-term SEO strategy focusing on building topical authority rather than chasing individual keywords to ensure sustainable organic growth.
What does this episode say about dtc strategy?
Prioritize understanding user intent behind search queries to create content that deeply resonates with potential customers and guides them through the purchase funnel.
What does this episode say about brand & content?
Integrate SEO efforts with broader marketing and business goals, using insights from other channels like paid ads to inform and refine your organic strategy.
What does this episode say about organic & seo?
Invest in technical SEO and site structure improvements to establish a strong foundation for search engine crawlability and indexing, which is critical for ranking success.
What does this episode say about organic & seo?
Regularly analyze organic performance metrics beyond just rankings; focus on traffic quality, conversion rates, and the impact of SEO on overall profitability.
