Episode 79 - Lessons from a Record-breaking Crowd Funding Campaign with Connor Young of Ample Foods
eCommerce Evolution · with Connor Young of Ample Foods · July 3, 2019 · 48 min
Summary
This episode uncovers how Ample Foods executed a record-breaking crowdfunding campaign, offering crucial lessons for ecommerce brands looking to leverage similar fundraising strategies. It details the meticulous planning, community engagement, and platform selection essential for a successful campaign, providing a blueprint for founders aiming to secure capital and validate product market fit through crowdfunding.
Key takeaways
Before launching a crowdfunding campaign, thoroughly research and understand the target audience's motivations and align your messaging to resonate with them directly.
Develop a clear, compelling narrative that highlights the unique value proposition of your product and why it addresses a significant problem for your audience.
Actively engage with your community and early adopters before and during the campaign to build momentum and foster a sense of ownership among backers.
Carefully select the right crowdfunding platform that aligns with your product, target audience, and campaign goals, considering platform fees and marketing reach.
Prepare for post-campaign logistics, including fulfillment and customer communication, to maintain trust and deliver on promises made to backers.
Connor Young is a bit of a health nut - and an exercise enthusiast. He’s also an entrepreneur. He’s combined his passions into a powerful and growing commerce business called Ample Foods. Connor and his team are doing a lot of things right with Ample. What potentially stands above the other wins is that they have achieved two very successful crowdfunding campaigns. The first was a traditional crowdfunding campaign on Indiegogo, which set the platform’s record for highest funded project in the food category. The second was an equity crowdfunding campaign that raised just under $800,000 on a $15 million valuation. If you’re launching a new product or considering a crowdfunding project or equity funding project you need to check out this episode. Here’s a look at what we cover: 3 elements of any great crowdfunding pitch Why your crowdfunding pitch needs to go viral and how Connor did it for Ample Foods Use crowdfunding both to launch a company or a new product Why Connor would skip hiring a PR firm for his crowdfunding campaign if he had to do it all over again How to use Facebook Ads and Influencers for a successful campaign How “all the work” is in the pre-launch How to set your goal and why it’s important to be strategic about your goal Why momentum especially in the first 2 days is so important. When to consider your campaign a failure Plus more!
What does this episode say about finance & fundraising?
Before launching a crowdfunding campaign, thoroughly research and understand the target audience's motivations and align your messaging to resonate with them directly.
What does this episode say about founder & leadership?
Develop a clear, compelling narrative that highlights the unique value proposition of your product and why it addresses a significant problem for your audience.
What does this episode say about brand & content?
Actively engage with your community and early adopters before and during the campaign to build momentum and foster a sense of ownership among backers.
What does this episode say about finance & fundraising?
Carefully select the right crowdfunding platform that aligns with your product, target audience, and campaign goals, considering platform fees and marketing reach.
What does this episode say about finance & fundraising?
Prepare for post-campaign logistics, including fulfillment and customer communication, to maintain trust and deliver on promises made to backers.
