This episode offers a balanced debate on the merits of building an ecommerce business entirely on Amazon versus diversifying. It provides valuable insights for new and established ecommerce operators on how to weigh the risks and rewards of Amazon-centric strategies, helping them decide the best approach for their business model and risk tolerance.
Key takeaways
Understand the risks of relying solely on Amazon, including sudden policy changes, and consider diversifying sales channels to mitigate these risks.
Evaluate the benefits of Amazon, such as access to a massive customer base and simplified logistics, especially for new ecommerce ventures.
Don't dismiss platforms like Google Adwords (now Google Ads) for driving traffic and sales to your own direct-to-consumer store, especially when diversifying beyond Amazon.
Consider how Amazon fits into your overall business strategy, whether as a primary channel or one of several, based on your comfort level with external platform dependency.
Explore solutions like Stamped.io to optimize customer reviews and brand reputation across all your sales channels, whether on Amazon or your own site.
On today's episode we welcome back Dave Bryant. Dave is here for a friendly little debate. We are going to trade views on Amazon. Dave tends to believe you should build your business completely on Amazon, and I disagree.This is a respectful discussion and we both make some really good points. If you are just starting out in ecommerce, then maybe this episode will help you balance out which approach is best for you. Are you more comfortable basing your sales on Amazon? Or do you want to hedge your bet? There really isn't a right or wrong answer here, it all boils down to where you want to take your business. Here are some of the points we discussed: Why I don't like the idea of "going all in" on Amazon. Dave believes Amazon owns the world. Dave's reasons for why building on Amazon is a good idea. My reasons for why building on Amazon is a bad idea. Is Google Adwords even worth it? Coping with Amazon's sudden changes. As I stated earlier, we are both right, it's just interesting to get a different point-of-view sometimes. I want to give special thanks to Dave and our sponsor Stamped.io. We have recently switched to Stamped.io, so we can get the most out of our reviews, and they have a really great product. We are proud to partner with them and there is a link below to check them out. <s
What does this episode say about amazon & marketplaces?
Understand the risks of relying solely on Amazon, including sudden policy changes, and consider diversifying sales channels to mitigate these risks.
What does this episode say about dtc strategy?
Evaluate the benefits of Amazon, such as access to a massive customer base and simplified logistics, especially for new ecommerce ventures.
What does this episode say about amazon & marketplaces?
Don't dismiss platforms like Google Adwords (now Google Ads) for driving traffic and sales to your own direct-to-consumer store, especially when diversifying beyond Amazon.
What does this episode say about amazon & marketplaces?
Consider how Amazon fits into your overall business strategy, whether as a primary channel or one of several, based on your comfort level with external platform dependency.
What does this episode say about amazon & marketplaces?
Explore solutions like Stamped.io to optimize customer reviews and brand reputation across all your sales channels, whether on Amazon or your own site.
