The EcomCrew is launching Tactical.com, a new venture into the ecommerce space. They plan to leverage content marketing and strategic giveaways to build an audience and gather product insights before launch. This episode outlines their pre-launch strategy for building a new brand from scratch.
Key takeaways
Before launching, run promotional giveaways to generate initial buzz and capture leads. Offer a compelling prize relevant to your target audience to maximize sign-ups.
Utilize giveaways not just for lead generation, but also for audience research. Analyze what products or categories resonate with early subscribers to inform your inventory decisions.
Invest in high-quality content writers from the outset. Content will be crucial for attracting and engaging your target audience, and informing search engine optimization.
Actively participate in industry conferences. Speaking engagements and attendance at events like Ecommerce All Stars or Global Sources can significantly boost brand visibility and networking opportunities.
Strategic partnerships, like leveraging the 5.11 Tactical audience, can provide a significant head start in reaching your target demographic and validating your market.
I'm going to take a big bet on the future of ecommerce which will direct how things go over the next few years. Back in 2013, Grant and I purchased a domain name called Tactical.com. We are getting ready to launch the site around the beginning of July. Until then we are offering a promotional giveaway. We are offering an item from 511 Tactical to the people who sign up. Hopefully, this will do two things for the new site: It will get our name out to the target audience. It will give us an idea of what sort of products our target audience want. I have hired a really talented content writer to work on the site. The content is great and we will continue to provide awesome quality content for our customers. Here are the topics I covered today: Some conferences I will be speaking at over the next few months. Our plans for Tactical.com. My marketing process for the launch. How the 511 Tactical audience is going help us get started. I mentioned I would be speaking at some conferences. Here is where you can catch up with me. Ecommerce All Stars -- Austin, TX, August 4-5. Global Sources -- Hong Kong, October 17-19. EcommerceFuel Live -- Laguna Beach, CA, January 11-13, 2018. <span style="font-w
Before launching, run promotional giveaways to generate initial buzz and capture leads. Offer a compelling prize relevant to your target audience to maximize sign-ups.
What does this episode say about paid acquisition?
Utilize giveaways not just for lead generation, but also for audience research. Analyze what products or categories resonate with early subscribers to inform your inventory decisions.
What does this episode say about founder & leadership?
Invest in high-quality content writers from the outset. Content will be crucial for attracting and engaging your target audience, and informing search engine optimization.
What does this episode say about brand & content?
Actively participate in industry conferences. Speaking engagements and attendance at events like Ecommerce All Stars or Global Sources can significantly boost brand visibility and networking opportunities.
What does this episode say about brand & content?
Strategic partnerships, like leveraging the 5.11 Tactical audience, can provide a significant head start in reaching your target demographic and validating your market.
