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Episode 72: Announcing a New Brand

The EcomCrew Ecommerce Podcast · June 8, 2017 · 17 min

Summary

I'm going to take a big bet on the future of ecommerce which will direct how things go over the next few years. Back in 2013, Grant and I purchased a domain name called Tactical.com. We are getting ready to launch the site around the beginning of July. Until then we are offering a promotional giveaway. We are offering an item from 511 Tactical to the people who sign up. Hopefully, this will do two things for the new site:  It will get our name out to the target audience. It will give us an idea of what sort of products our target audience want. I have hired a really talented content writer to work on the site. The content is great and we will continue to provide awesome quality content for our customers.  Here are the topics I covered today:  Some conferences I will be speaking at over the next few months. Our plans for Tactical.com. My marketing process for the launch. How the 511 Tactical audience is going help us get started.  I mentioned I would be speaking at some conferences. Here is where you can catch up with me. Ecommerce All Stars -- Austin, TX, August 4-5. Global Sources -- Hong Kong, October 17-19. EcommerceFuel Live -- Laguna Beach, CA, January 11-13, 2018.  <span style="font-w

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