This episode, though from 2019, likely delves into evergreen strategies for paid acquisition and marketplace optimization on Google and Amazon. Ecommerce operators can expect to uncover foundational tactics that remain relevant for scaling their businesses in competitive digital environments, particularly concerning search visibility and platform-specific advertising.
Key takeaways
While specific 2019 tactics may be dated, listen for underlying principles of Google Ads that still apply to bidding strategies, keyword research, and ad copy creation.
Identify Amazon SEO best practices discussed, such as listing optimization and review management, which are crucial for organic ranking on the platform.
Extract insights on how to diversify your traffic sources and reduce reliance on a single platform by leveraging both Google and Amazon effectively.
Pay attention to discussions around budget allocation between Google and Amazon advertising. While specific numbers will be old, the strategic approach to balancing spend can still be valuable.
Themes
paid acquisitionamazon & marketplacesorganic & seo
There probably isn’t a more consistent rule in business or in life like the 80/20 rule. Usually, 80% or more of your results and success come from just 20% of your efforts. I’m all about finding the 20% of activities, changes, etc. to focus on to deliver the biggest impact. In this episode, I bring back my business partner Chris Brewer to outline the 7 key areas you should focus on to grow your business both on Google and on Amazon this year. These are 7 factors that should provide a big return for you. We’ll cover a variety of topics including: How and why you should invest in YouTube ads What to expect and what to consider with Google’s automation and smart bidding options How the SEO practices that everyone has forgotten may be a secret weapon for you. How Amazon is pouring more money and time into their ad platforms and what that means for growing your business. Plus more!
What does this episode say about paid acquisition?
While specific 2019 tactics may be dated, listen for underlying principles of Google Ads that still apply to bidding strategies, keyword research, and ad copy creation.
What does this episode say about amazon & marketplaces?
Identify Amazon SEO best practices discussed, such as listing optimization and review management, which are crucial for organic ranking on the platform.
What does this episode say about organic & seo?
Extract insights on how to diversify your traffic sources and reduce reliance on a single platform by leveraging both Google and Amazon effectively.
What does this episode say about paid acquisition?
Pay attention to discussions around budget allocation between Google and Amazon advertising. While specific numbers will be old, the strategic approach to balancing spend can still be valuable.
